Name
Pavlovskaya Yulia Olegovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 1
Small business is an important segment of the
economy of the state. However, today, there remains
a number of problems in the effective functioning of
small business organizations, including the lack of
adequate tools for information processing, necessary
to justify their development strategy. The article
presents a solution to the task of developing
functional requirements for an application that
automates the process of forming a business model of
small business organizations. The set of developed
requirements is represented by a set of diagrams "Use
Case Diagram", built using the unified modeling
language UML. It is shown, that the business model
is the main source of data for calculating the
efficiency indicators of business ideas, capital
investments, incomes and expenses. As a basic
approach to the development of the business model,
the template proposed by A. Osterwalder was chosen,
which was supplemented with the "Competitors
analysis" block. Thus, the improved business model
template will include the following processes:
"Project Value Proposal", "Design Consumer
Segments", "Design Sales Channels", "Design
Customer Relationship Technologies", "Design
Processes", "Design Resources", "Design partners",
"Analyze suppliers". Among the blocks of the
business model template, the key one ("Distribution
channels") is provided, which includes the calculation
of revenues and expenditures, performance indicators
for each sales channel, and their consolidated
representation in the overall business model