Name
Berestneva Maria Igorevna
Scholastic degree
—
Academic rank
—
Honorary rank
—
Organization, job position
Kuban State Agrarian University
Web site url
—
Articles count: 1
The issues of functioning of domestic and foreign labor
markets are considered in the article. There were
determined the main problems that accompany the
functioning of these markets. There was given the
characteristic of the term "labor force". There were
presented the main directions and stages of work of
recruitment agencies that are intermediaries between
an employer and an applicant. There were
substantiated the main directions and types of
personnel policy of an organization. There was
conducted the comparison of the types of personnel
policy of an organization: passive, reactive, preventive,
active. There were characterized the technologies of
personnel marketing, which are based on the functions
of personnel planning, employee engagement, selection
and screening of candidates. There were identified the
key functions of personnel marketing. The personnel
marketing on an enterprise allows us to conduct the
target intelligent selection of personnel for vacant
positions, it allows to provide for needs of an
enterprise in employees of specific categories, gives
the possibility to influence the compensation and
effectiveness of labor potential of an enterprise. There
was based the reasonability of personnel marketing
technologies application as an effective instrument of
interaction of domestic and foreign labor market. The
application of personnel marketing technologies
supplies the effective personnel policy of a company
that will allow providing the effective maintenance of
labor potential of a company