Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Litvinenko Galina Nikolaevna

Scholastic degree


Academic rank

Honorary rank

Organization, job position

Kuban State Agrarian University
   

Web site url

Email

nevalesku@mail.ru


Articles count: 3

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144 kb

HUMAN MARKETING AS AN EFFECTIVE INSTRUMENT OF INTERACTION OF INTERNAL AND EXTERNAL MARKETS OF LABOR

abstract 1291705067 issue 129 pp. 932 – 943 31.05.2017 ru 327
The issues of functioning of domestic and foreign labor markets are considered in the article. There were determined the main problems that accompany the functioning of these markets. There was given the characteristic of the term "labor force". There were presented the main directions and stages of work of recruitment agencies that are intermediaries between an employer and an applicant. There were substantiated the main directions and types of personnel policy of an organization. There was conducted the comparison of the types of personnel policy of an organization: passive, reactive, preventive, active. There were characterized the technologies of personnel marketing, which are based on the functions of personnel planning, employee engagement, selection and screening of candidates. There were identified the key functions of personnel marketing. The personnel marketing on an enterprise allows us to conduct the target intelligent selection of personnel for vacant positions, it allows to provide for needs of an enterprise in employees of specific categories, gives the possibility to influence the compensation and effectiveness of labor potential of an enterprise. There was based the reasonability of personnel marketing technologies application as an effective instrument of interaction of domestic and foreign labor market. The application of personnel marketing technologies supplies the effective personnel policy of a company that will allow providing the effective maintenance of labor potential of a company
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MATERIAL STIMULATION OF WORK OF AGRICULTURE WORKERS

abstract 1341710064 issue 134 pp. 793 – 803 29.12.2017 ru 306
In the article, general question of material stimulation of workers are considered. There are given the definitions of concepts "interest", "motive", "motivation", "stimulus", "material stimulation", shown the main problems that are related to the motivation of workers and employers, whose solution is closely related to the successful, realization of the program for the development of the agro-industrial complex. The main reason for the shortage of labour in agriculture is a low level of wages that does not meet the needs of the population. Forms and wage systems in agriculture are justified by the features of agricultural production, payments in kind are applied. In connection with the policy of import substitution carried out by the state, the out flow labour from rural areals hoes decreased. To increase the efficiency of agricultural production it is necessary to carry act various measures including on stimulating workers of the agrarian sphere. It is expedient to divide wages into the main and additional parts while the guaranteed and variable share varies depending on the quality of labour. The use of new incentives for labour activity would make it possible to build a more effective labour incentive system with the use of which the employee will be an interested commodity producer, the owner of the products and resources
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THE MAIN TENDENCIES AND THE PROSPECTS OF THE DEVELOPMENT OF MEAT CATTLE BREEDING IN THE RUSSIAN FEDERATION

abstract 1171603032 issue 117 pp. 528 – 542 31.03.2016 ru 484
In the article, we give the characteristics of the Russian meat cattle breeding as one of major factors of efficiency of domestic agriculture. Dynamics of a livestock of cattle in certain regions, number of breeding farms, which are engaged in cultivation of cattle of meat breeds, were presented; we also revealed a tendency of their increase. Dependence of shortage of breeding resources of the most competitive specialized meat breeds and the volume of import of cattle are revealed. The main problems, which accompany functioning of the branch of meat cattle breeding, are defined. The average mass of carcass of cattle on slaughter is specified in the different countries of the world. Based on the calculations, the conclusions are drawn and the forecasts for domestic agricultural producers proceeding from the developed market dynamics are defined. Reference points of the state support of branch for which solution of problems the Ministry of Agriculture developed the State program of measures of the state support of development of meat cattle breeding which has to provide a gain of a livestock of meat breeds by 2020 are specified. Considering prospects and possible risks of development of domestic subsector of meat cattle breeding, we specified a need of such development of the branch; it has to be based, first of all, on implementation of large-scale projects on the basis of the competitive meat breeds of world level and the low-used resources of pasturable cattle breeding which are available in Russia. It will allow realizing fully the least expensive intensive and pasturable production technology of high-quality beef. Prospects of implementation of the large-scale project on creation in regions of farms with a feeding livestock in 50 — 100 cows are specified
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