QUANTITATIVE AUTOMATED SWOT AND PEST ANALYSIS USING ASC-ANALYSIS AND "EIDOS X++" INTELLIGENT SYSTEMS
SWOT analysis is a widely known and generally accepted method of strategic planning. However, this does not preclude the fact that it’s been criticized, often quite fair and well-reasoned. A critical review of the SWOT analysis revealed quite a lot of his weaknesses (disadvantages), the source of which is the need to engage experts, in particular to assess the strength and direction of influence factors. It is clear that the experts do it by the informal (intuitive), on the basis of their professional experience and competence. But experts have their limitations and often for various reasons they can't and don't want to do it. Thus, the problem arises of the SWOT-analysis, without the involvement of experts. This problem can be solved through automation of the functions of the expert, i.e. by measuring the strength and direction of influence factors directly based on empirical data. This technology was developed long time ago, it is already 30 years old, it was named "Eidos". This article on real numerical examples describes in detail the possibility of automated quantitative SWOT analysis by means of ASC-analysis and intelligent systems of "Eidos X++" without help of experts, when the estimations are based directly on empirical data. We have also proposed a solution of direct and inverse problems of the SWOT analysis. PEST analysis has been considered as a SWOT analysis, with more detailed classification of external factors. Therefore, the conclusions obtained in this article on the example of SWOT analysis can be extended to PEST-analysis
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