Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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322 kb

INNOVATIVE ACTIVITY – THE INTEGRAL PART OF DEVELOPMENT OF THE AGRARIAN AND INDUSTRIAL COMPLEX

abstract 0881304007 issue 88 pp. 97 – 116 30.04.2013 ru 1562
In the article, the main aspects of innovative activity in agrarian and industrial complex, and need of innovative development of branches of an economy are considered. Basic provisions of regulation of innovative activity in agrarian and industrial complex and agro marketing are designated
250 kb

DETERMINANTS OF REPRODUCTIVE EFFICIENCY OF EXISTING PROCESSES IN THE FRUIT-GROWING REGION OF KRASNODAR

abstract 0881304014 issue 88 pp. 206 – 219 30.04.2013 ru 1667
In the article, the correlation and regression analysis has been presented, as well as the group made up by the intensity of production and economic efficiency in specialized fruit farms of the Krasnodar region
158 kb

FOOD SECURITY PROVISION – THE BASIS OF AGRARIAN POLICY OF RUSSIA

abstract 0881304009 issue 88 pp. 142 – 160 30.04.2013 ru 1929
In the article, the main aspects of agrarian policy of Russia, aimed to provision of food security are considered. Need of state regulation of economy in general and its food sub complex in particular is designated
139 kb

CRITERIA PROVIDING FOOD SECURITY OF THE COUNTRY AND THE REGION IN THE SPHERE OF CONSUMPTION OF SUGAR AND SACCHARIFEROUS PRODUCTION

abstract 0881304010 issue 88 pp. 161 – 174 30.04.2013 ru 1597
In article the main criteria of food security of the country and the region in the sphere of consumption of sugar and sacchariferous production are considered
133 kb

ANALYSIS OF THE WORLD CAR MARKET

abstract 0881304025 issue 88 pp. 396 – 407 30.04.2013 ru 1519
Systematic analysis of the contemporary world car market has been done. The main tendencies and patterns of development of world car market have been identified. The main factors that influent the current socio-economic situation in the specific regions of the car market, as well as short-and long-term prospects for their development, have been determined
149 kb

MARGINAL ANALYSIS AS THE FACTOR OF PRODUCTION EXPANDING

abstract 0881304052 issue 88 pp. 756 – 767 30.04.2013 ru 1644
This article presents the importance of using marginal analysis in forming the production expanding strategy and effective business management
104 kb

ALTERNATIVE MECHANISMS OF STATE SUPPORT OF AGRICULTURE

abstract 0881304054 issue 88 pp. 768 – 777 30.04.2013 ru 1615
The article deals with the features of agrarian business, ensuring of its stability on the basis of support mechanism formation from the government and from participants of the financial and agro food markets. The main concepts of the development of state support systems in the agricultural sphere and the description of their mechanisms are described
122 kb

APPLICATION OF ECO-ECONOMIC DAMAGE CALCULATION IN FOREST USE

abstract 0881304051 issue 88 pp. 745 – 755 30.04.2013 ru 1683
The existing attitudes to estimating of eco-economic damage are shown in the article. Varieties of damages and loss are represented
120 kb

FEATURES OF USING THE VIRAL MARKETING IN DEVELOPMENT OF MARKET ACTIVITY OF MODERN COMPANIES

abstract 0881304012 issue 88 pp. 185 – 195 30.04.2013 ru 1604
The timeliness and appropriateness of the introduction and use of viral marketing in business of aiming for success enterprises on the modern market have been proved. The forms and special characteristic of viral marketing have been research. The recommendations for the use of viral marketing techniques in the marketing strategy of the company, alone or in conjunction with conventional tools of marketing communications have been given. Specific proposals to improve the system of monitoring the effectiveness of marketing communications activities of the enterprise have been made
139 kb

INNOVATIVE RESOURCE TECHNOLOGY OF MODERN TECHNOLOGICAL STRUCTURE IN FRUIT GROWING

abstract 0881304015 issue 88 pp. 220 – 230 30.04.2013 ru 1816
The work deals with certain aspects of the effectiveness of innovative resource-saving technologies used in the new technological way of life
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