Scientific Journal of KubSAU

In the article, psychology of sex and gender psychology are considered. The process of negotiating from a position of the personality is considered, taking into account the peculiarities of activity of women and men. Psychological phenomenology of the behavior, understanding and experiences of men and women in the negotiation process, depending on what sex their opponent is, is empirically investigated. It is shown that the sex of the person of negotiations and the sex of his opponent in the negotiations affect the activity of the individual. It has been determined that the man is more desirable and more effective opponent negotiator

The authors carry out the analysis of a phenomenon of manipulation from the point of view of sexual dimorphism. The question of manipulation in relations between men and women is considered. Comparing manipulation tactics of married and unmarried men and women is led. The positive connection between satisfaction of a marriage and propensity to use manipulation techniques in dialogue with the spouse is established