Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Bakhmetyeva Ekaterina Sergeevna

Scholastic degree

—

Academic rank

—

Honorary rank

—

Organization, job position

Novy branch Autonomous Nonprofit Organization of Higher Professional Education "Moscow Open Social Academy"
   

Web site url

—

Email

nusmosu2008@mail.ru


Articles count: 1

2458 kb

CLIENT ORIENTED BANK STRATEGY IMPROVEMENT ON THE BASE OF MARKETING FUND CREATION

abstract 0721108044 issue 72 pp. 502 – 519 30.10.2011 ru 1791
In the article, practice ways to realization of client oriented strategy in commercial, which are based on the using of results in marketing analysis of goal-oriented audience in the bank and creation of marketing information fund for bank clients valuation are considered
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