Scientific Journal of KubSAU

The main indicators of the state of the dairy industry of the Krasnodar region are given. The results of the marketing research of consumers of the dairy products market of the Krasnodar region are considered. The article reveals reasons for dairy products appeal, reasons for rejection of dairy products, distribution channel structure, consumer preferences for types of dairy products, the frequency of purchase, the level of consumer satisfaction by dairy products range, consumer preferences for manufacturers of dairy products, consumer opinion about the price and quality of dairy products, characteristics of consumers portrait by sex, age, education, occupation, place of residence. The necessity of diversification of activities of agricultural producers, which is a process of allocating funds to be invested between different objects of investment that are not directly linked is substantiated. The possibility of processing of milk by agricultural producers of the Krasnodar region to meet the basic needs of the population and guests of the Krasnodar region and the further formation and development of the market of dairy products in the region is pointed out. The investment project for construction of a dairy plant is presented and the prospect of its implementation and compliance with consumer preferences is considered. Negative trends in the dairy market are noted. The prospects of development of the dairy products market of the Krasnodar region are indicated

The factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered