Scientific Journal of KubSAU

The given article is devoted to contract and non-contractual ways of using the exclusive right for trade marks. Three main types of agreements can be selected out on the basis of civil legislation: contract on alienation of exclusive right for a trade mark and licensed contract. The determination, the content and the form of these contracts are analyzed and the author’s determination of given contracts are formed in this article

The article is devoted to the objects of practice and theory of the means of individualization of legal entities. Individualization of a legal entity - it is when it is allocated from the mass of all the other organizations. A legal person acts under its brand name, which is defined in its founding documents and is included in the state register. The main function of the means of individualization - select an object or a subject of the total weight of the homogeneous objects or subjects. Legal regulation and the legal protection provided by international regulations and legislation in different countries. The high relevance of the topic because it is the development of today's world market and contributes to increasing the role and need for individualization of goods and means of legal protection