Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Tsatsenko Natalia Andreevna

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Kuban State Agrarian University

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Articles count: 9

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abstract 1061502031 issue 106 pp. 500 – 511 28.02.2015 ru 1315
The article discusses issues related to humorous, ironic, satirical figure, which is one of the kinds of fine art. Forms, styles and genres graphs of this type were reviewed. The classical method of analysis has been used in the article, only the subject of the analysis was images of various phenomena in agronomic practice. Basic definitions of humorous illustration, showing the history of its creation are presented. In the example of drawn short stories by Dutch artist Herluf Bidstrup we show possibilities of using a humorous picture as a good example of observation of the development of plants. We have marked characteristic features of modern cartoons - the ability to largely reflect the concerns associated with the development and application of new technologies in the agricultural sector and economy. Towards a new form of comic drawing we can consider a meme as a unit of cultural information. The caricature is as follows-known work is presented in an entirely different semantic perspective, it is like tracing paper for lighting any problems. The emphasis is on the possibility of using intelligent and ironic drawings in the teaching discipline of "History and methodology of scientific agriculture" for better learning, remembering and propaganda agronomic knowledge
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abstract 1071503097 issue 107 pp. 1493 – 1511 31.03.2015 ru 1126
We attempt to combine professional agronomic knowledge with familiarity with graphic art presented in the form of a poster in the paper. The term "poster" is considered a large loose-leaf edition, combines visual and typographic elements and execute graphic communications. The main idea of the poster is to convey the information to the reader quickly and accurately. In the study of the material we have formed complex scientific and educational resources on the history of agricultural science, including the history of the popularization of agronomic knowledge. In our work, the poster is treated as an object of analysis, as the material of social and cultural analysis and as a tool to gather information on the development of agronomic knowledge through their visualization. In the course "History and methodology of scientific agronomy" one of the competencies of students is familiarity with the methodology popularization of agronomic knowledge, understanding of what is happening. In this regard, an attempt was made to consider the Soviet poster as a source of information on the development of scientific agriculture in the period from 1917 to 1980. The aim was to analyze the main events of this period, elements of the technology of agricultural production, species and varietal diversity of crops, as well as various events in the agricultural sector. The article considers four basic types of posters: promotional, political, instructional, scientific and educational. Each of these types of posters performs its function. The poster covered all stages of agrarian sector of the country, was a historical reflection of the Soviet period and always remained mobile, online and popular art form. Today, his role is small, because it has changed the ways of presenting information. However, its historical role unchanged, he has served as the Foundation of the modern advertising industry, including agronomic knowledge
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abstract 1071503099 issue 107 pp. 1523 – 1537 31.03.2015 ru 1171
he article discusses postcards with images related to agro-botanic illustration, the possibility of their use as an information resource in the process of the study course on the history of agriculture. We have given the extensive understanding of agro-botanic illustrations, reviewed the goals and objectives of this type of image. History of agriculture in postcards considered on three types of images: art (reproduction and original) and documentary (photo). For each type of images we have illustrative examples with brief comments. The review is presented with a combined collection covering different countries of the world. The article contains examples of postcards with brief comments. It presents an overview of the collection of postcards from different countries, and an analysis of the examples from the series named "Giant vegetables at the farm" and "Apple family". Thus, the images presented on postcards allow us to obtain the following information: the orientation of the agricultural sector areas (main activities: crop production, livestock, horticulture, viticulture, vegetable growing, etc.); Botanical characteristics of crops (agro-botanic illustration; illustration of certain types of technologies of cultivation of crops (cleaning, plant care, plowing, irrigation); documentary image separate record harvests; historical and cultural traditions associated with the agricultural sector, or in separate areas; the promotion of new crops, varieties, and hybrids of agricultural plants and flower crops; information about crops grown in the region, state, specific areas; paintings covering the agricultural labor of a particular country; promotion of local flora; develops observation; teaches us to think and analyze the information
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abstract 1091505029 issue 109 pp. 500 – 511 29.05.2015 ru 1003
The article focuses on the forms of transmission of knowledge in agronomy. We can separate verbal or word form, literary, through books and visual, through the works of art. In this regard, the porcelain is treated as a separate independent resource of information on the history of agriculture in the period from 1917 to 1975. In the study of the history of the popularization of agronomic knowledge in Russia we included visual images of porcelain taken from the catalogues of private collections, books, photographs of exhibitions and illustrations. As a tool of the analysis method we used sketches and visual notes. This article has a brief review of the history of the development of porcelain in our country and we have emphasized the Soviet propaganda porcelain. In the studied period we were highlighting another distinct type of porcelain - peasant porcelain, where the focus was on the images of life and living conditions of rural workers. In the database of images we included the works of leading artists such as N. Dan'ko, V. Kuznetsov, S. Chekhonin, R. Vildie, Z. Kobyletska and many others. In the agitation porcelain there was a reflection of several areas: gathering fruit and vegetables; harvesting; a reflection of village life and rural life; exhibitions and fairs; the theme of work and leisure in rural production. Visual analysis of small forms on the example of images of harvesting showed the most common crops (grapes, cotton, tomatoes, apples, various vegetables). Image of fruits and vegetables are a documentary reflection of the history of spreading and introduction of a number of crops in different agroclimatic zones of the country. Thus, porcelain is one of the sources of information on the history of agriculture in our country, covering a certain period from 1917 to 1975, acting as a separate resource, which clearly reflects the bygone era
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abstract 1111507013 issue 111 pp. 236 – 247 30.09.2015 ru 1050
The article considers questions connected with the history of popularization of agricultural knowledge through the agitation textiles. Agitation textiles are similar in content to the propaganda posters, as well as propaganda porcelain. The issues of emergence of the given kind of art are examined in the work. Agitation textile or agit-textile appeared in Soviet Russia in the 1920s. Its authors were members of the textile section. Agit-textile has several titles: themed fabric or agitation tissue, but the essence remains the same - it is a bright, imaginative reflection of the era of great transformations expressed in electrification, industrialization, changes in the military and sports, collectivization. In contrast to the construction of industrialization, the theme of agriculture required an entirely different approach. Even common problems for the country in the village are of particular color. Here it was necessary to not just agitate for something new: it was required to patiently explain why the new better than the old, to prove that it is necessary, inevitable. It is better to see once than to hear many times. The article has shown the history of the agitation textiles, goals and objectives, an illustrative range of tissue samples, as well as an analysis of the agitation textile appearance in 1970 on the example of solving a specific problem
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abstract 1111507015 issue 111 pp. 260 – 273 30.09.2015 ru 1251
The article considers issues related to the history of the popularization of agricultural knowledge by agitation lacquer miniatures. The agitation lacquer miniature in its content and meaning has similarities with such kinds of art as agitation posters, agitation porcelain and agitation textiles. We have discussed issues the emergence of this kind of art. The agitation lacquer miniature or agitlak appeared in Soviet Russia in the 1920s. In the work, we have attempted to analyze one of the most interesting directions of art - propaganda or lacquer miniature agitlak and its role in promoting agricultural knowledge. Agitlak - a term invented by the collector Alexander Andreyevich Dobrovskij, by association with the established terms such as agitporcelain and agit-textile. To achieve this goal the database was created visual images of agitation lacquer miniatures taken from exhibition catalogs, brochures and books. As a tool of the analysis method we have used sketches or visual notes. To use lacquer miniatures as resource information for popularization agricultural knowledge in Russia in the period from 1920 to 1970 there are several topics: change of manual labor by mechanized, types of agricultural works, harvesting, growing of different cultures, experience exchange, attracting the pioneers in the agricultural sector - opytnichestvo. In the work we have shown the history of the development of agitation lacquer miniature, goals and objectives, an illustrative number of samples as well as analyzed lacquer miniatures with scenes of agricultural production
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abstract 1121508091 issue 112 pp. 1244 – 1255 30.10.2015 ru 1458
The article is devoted to the contemporary development of the tourism industry in the Krasnodar region in the post-Olympic period. We have considered main directions of improving the attractiveness of tourism sector for foreign tourists. There were found the advantages of the touristrecreational base of the Krasnodar region, providing its tourist potential. Sanatorium, resort and tourist complex of the Krasnodar region line with the priorities of social-economic development of Russia and determines the special status of the region in the economy of the country. We have analyzed the dynamics of entry of foreign nationals for the purpose of tourism. There were identified the country with the highest tourist arrivals. We have studied the regulatory-legal framework, regulating tourist activity in the region and considered one of the ways of state regulation of the tourism industry by conducting classification of hotels and other accommodation facilities. The main economic effect from the introduction of a system of classification of hotels is to improve the quality of service, competitiveness and legalization of small accommodation facilities. It emphasizes the uniqueness of Sochi city as a key tourist destination for international tourism promotion not only in the region but also in the country. It presents an overview of the modern state and use of the sports of the Olympic Games, the infrastructure of Sochi, identified tools for promoting inbound tourism. Despite the positive results achieved in the development of the tourism industry in the Krasnodar region, it is necessary to solve a number of tasks to increase the attractiveness of tourism in the region. Thus, the priorities should include: creation of a competitive tourism product, leveling the seasonality factor and provide year-round operation of sports facilities and other infrastructure of Sochi in the postOlympic period
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abstract 1151601075 issue 115 pp. 1180 – 1193 27.01.2016 ru 648
The article discusses the contemporary agrobotanical illustration, as an integral part of scientific and educational work. For the analysis of the issue, we set up the basis of illustrative images, which acted as the test material. It has been shown that visual images serve as the material for the development of visual thinking students are taught to read information, which represents the worksheet, to think and to create something new. The article considers art of graphics pencil using a computer-drawing program with processing in Photoshop. There are mixed techniques (mixed media), based on the use of traditional drawing and herbarium specimen, processed in Photoshop in the color. Another new direction of contemporary agroillustration is infographics. Its using in educational and scientific process is determined by the fact that infographics involves analytical processing of quantitative data obtained during the experiment. On the other hand, the data is needed to visualize, execute and present. A new direction in contemporary agro-botanical illustration is plant images taken with X-rays. The modern level of requirements to create images is high enough and it must be taken into account when carrying out scientific experiments, when it is necessary to demonstrate the object of research results. Modern agroillustration can be processed using various systems of artificial intelligence, pattern recognition, for example, the system named “Edos”