Scientific Journal of KubSAU

Russian industry is almost completely exhausted the potential for extensive growth model. Due to this background, the increasing the importance of improving the efficiency of the companies in the industry, which by definition involves the need to increase investment activity in the industrial business becomes very important. The problem arises due to identifying the elements of investment attractiveness for further exposure to the companies in the sector and attracting investment capital. This article is devoted directly to the issues of determining factors of investment attractiveness of an industrial company. The emphasis in the article has been made on the allocation of domestic and foreign investment attractiveness, each of which is formed by a number of aspects. Also, it has identified and characterized the key elements that make up the internal and external investment attractiveness. Thus, the investment attractiveness of the internal environment of an industrial company is represented as a top-management, quality of personnel, quality of business processes, the quality of sales and quality of the financial system. Investment attractiveness of the environment can be formed by conjuncture target markets, the availability of capital, public policy, competition, barriers to entry, innovative pressure locally limited preferential treatment. The article also gives a brief description of how each of the elements mentioned above influence the integrated investment attractiveness