Scientific Journal of KubSAU

In Russia, the demand for quality grape wines is growing. While the demand is met mainly by import of grape wines. Russian wines are little known, and therefore are not claimed yet. New directions for improving the competitiveness of Krasnodar region winemaking, taking into account the use of the existing opportunities in the region are proposed in the article. Many new facilities of sports, cultural and residential destination, infrastructure, significantly upgraded hotels, motels, etc. are built in the Krasnodar region in connection with the two Olympic Games in Sochi. Sochi has a year-round opportunity to take high-level participants in the various international and national, cultural events, sporting events, etc. In addition, the Krasnodar region has a Black Sea resorts and the Sea of Azov. Segment HoReCa in the Krasnodar region is represented in significant numbers, and requires a high level of service. It means that a completely new direction for the marketing of wine products in large quantities on a regular basis, especially at the local market, appeared. The program of segment HoReCa exclusive service, the implementation of which can be carried out with the active participation of regional authorities is proposed in the article. The most complete and effective implementation of this trend is possible as result of the creation of the wine cluster in the region. The public-private partnership may be the mechanism of the interaction. Overall, the wine industry is very promising, has considerable potential for development both within the regional market and the subsequent prospects of manufacturers on the international market