Scientific Journal of KubSAU

The article defines the feature of marketing activity focused on the future, in which the two sides are interested: producers and consumers. Five concepts of a resolution of conflict of interests of the company and clients are established. The essence and the content of marketing in corporation are considered, the plan of organization of the trade - marketing events in corporation is offered. On the basis of market research it is recommended to conduct local events with mechanisms aimed at final customer in the point of sale, on increasing the presence of the products of key customers in the point of sale in various formats: additional space sales, bandling or a gift for a purchase, discount or flyer

Process of a choice for the organization of assets at design of information security management system is presented in article. There is the way in article how to design, introduce and certify information security management system at various requirements

The article is devoted to the problems of using nonmaterial, intellectual resources including knowledge and experience of application of intellectual products, innovative capacities of the countries. It is proved that intellectual property is a powerful financial instrument. Forms of protection of scientific and technical achievements are analyzed. The main approaches to activization of protection of intellectual property in innovative activity are considered. This provides minimization of risks in the knowledge-intensive technological productions containing a trade secret