Scientific Journal of KubSAU

The article is fulfilled in the frames of modern linguistic studies where the cognitive aspects of language activities are actively studied, concept researches are conducted and is devoted to the study of color words in the design of color picture of the world of different language cultures and their role and function in formation of special language terminology. The authors analyze compound terms and their definitions of a new emerging trend of the economy – green economy, borrowed from the materials of UN organizations and Institute of Green Economy and reveal that the color word green participates in terminology formation due to metaphoric use, as an indirect nomination that gives way to sense increment. Color words bear assessment charge that is realized in terms formation through complex attributive combinations. The ambivalence of the semantics of color is demonstrated through opposite meanings and this allows conclusion that color words are connected with emotional and volitional state of a person, society and that they are perceived in a figurative, non-color, but psychological, emotional meaning and due to this ability they are able to form mental formation in professional field