Name
Traore Brahima
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Saint-Petersburg State University
Web site url
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Articles count: 2
This article deals with the problems and prospects of
development of the digital economy of Sub-Saharan
Africa. The work will examine the relationship
between the development of new information and
communication technologies (ICT) and the formation
of civil society in the region. The stages of
implementation of Internet technologies will be
explored. The development in different countries
according to national circumstances, understand the
basic functions of the new ICT in the development of
civil society and freedom of expression and
development trends in the region will be studied.
Africa itself is not the leader in terms of providing
access to a communication area, only 13% (according
to research by the World Bank), the inhabitants of the
continent using the Internet. But it’s observed in
Africa a high growth of the World Wide Web users in
a relatively short period. Subsaharan Africa is one of
the developing parts of Africa, taking into account the
higher interest of the residents, technology is
developing faster and the communications is the
higher quality, The reason why young people have
access to educational, take part in the dialogue with
people from different countries, learn about the labor
market, are part of a large community of interest, and
in consequence are more critical of what is happening
around. The article gives a definition of "digital
economy" ; the graphs and charts that reflect the level
of ICT development and participation of civil society
in their distribution ; the participation of civil society
in their dissemination ; review: dynamics of
development of the digital economy, dynamics of the
African telecommunications market, mobile market
and all in the region's economy, the incredible pace of
development of Internet technologies, socio-economic
problems and challenges, the emergence of new jobs,
new technology is providing the usual banking
services, the emergence of e-government and its
impact on the quality of customer service, the
appearance of new educational technologies and
resources, prospects of technology development and
society under the influence of these technologies and
more are considered. the data of the World Bank, the
UN, Wireless intelligence, PwC, Internet world stats, UIT, GSMA, eMarketer, CNUCED and others. It is a
question of purely African technologies like M-Peza,
SenGeoSante, Medafrica, Mpedigree, Matibabu and
others are used in the article
The author’s concept of improving the efficiency of the use of information ressources in
the international brands management in the global consumer market is considered. The idea of the concept is to create a new intelligent automated marketing information system of the organization and management of information resources and their adequate (semantic-linguistic, logical and statistical analysis) use in the management of international brands in the global consumer markets. The core of this system is a domain ontology that potentially makes possible to control and transfer an experience in the marketing environment. It is concluded that with further development of the concept, in particular on progress in the structuring of information and knowledge of the subject area, with success in the selection and formation of rules of logical inference, and from the success of the presentation in their native form will largely depend on building an effective intelligent automated training of marketing information systems