Name
Yepifanova Anastasia Gennadievna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
South Ural State University
Web site url
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Articles count: 1
The article is devoted to the theoretical coverage of
the actual system of modern humanitarian knowledge
of design concepts and advertising discourse. Design
theory and the concept of advertising discourse are
considered in relation to the area of advertising
communications, in terms of design technology. The
article also gives definitions of the concepts of
"design", "advertising discourse." It is concluded that
the application of the theory of design and advertising
discourse mastering concepts help to understand the
mechanism of transmission of cultural meanings
through its own figurative and graphic design tools