Scientific Journal of KubSAU

The article is devoted to an originality of steady structures in the communicative sphere of sport. The definition of a sports discourse is given, the specific character of users in different conditions of communication is analyzed, e.g. specially prepared professionals; the wide audience not always owning sports terminology; sports fans. The use of a definition ‘the steady verbal complexes’ (SVC) is proved. Phraseological units and non - phraseological units are distinguished from variety of steady units. Actually phraseological units (idioms), most often in the transformed form, function in the speech of fans – the so-called slang of sports fans, realizing methods of language game. In the professional communication, demanding special preparation, terminological units are used among which there are the matrix structures revealed and described in this article for the first time. We understand the stereotypic speech structure assuming possibility of replacement of components as a matrix. Most often, it is a binomial structure with the subordinative relations between components one of which is invariable, basic, and the second varies. The steady verbal complexes of nominative character having an appearance of collocations are peculiar to the sports publications focused on wide reader's audience. Along with the most commonly used, not one-word nominations from different types of sport, mass media apply all-sports USK, and also units, typical for journalism, quickly representing sports events. In the article the possibilities of a variation of steady structures in different types of a sports discourse are observed