Name
Khachak Fatimet Ruslanovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 1
The article describes the structure, the algorithm and
the example of using of an automated subsystem for
advertising campaign budget planning. This subsystem
enables automated distribution of funds allocated for
the advertising budget, by types and items of
promotional activities, taking into account the
effectiveness of a particular kind of advertising, as
well as the seasonal changes on individual expenses
items. The article substantiates the relevance and the
need for the development and testing of the subsystem
described by the example of "Kairos" Ltd