Scientific Journal of KubSAU

Financial analysis is an integral part of a company activity. Success of the business depends on it. Today to detect financial position of companies we use a complex analysis, which has several weaknesses such as the grounds for manager’s decisions and difficulties in identifying of influence of all indexes. Therefore, we suggest using the method of reference dynamics for systematizing results ranging to the importance degree. This method was founded by I.M.Siroezhin. The main theses will be described in this article later. To examine it in detail the article presents the performed financial analysis of J.C. «Novoroslesexport», which is one of the most important and largest companies in the Black Sea Coast and situated in Russian port Novorossiysk, by means of using of the method of reference dynamics of liquid indexes. In conclusion, the results of this analysis would allow detecting weak spots and follow-up measures for resolving issues