Scientific Journal of KubSAU

The article notes a decrease in the overall quality level of crop production and deterioration of its consumer properties. The solution may be a transition to manufacture of non-polluting agricultural production. The author notes that under the prevailing market conditions, only improving the quality of products, using available resources, can improve competitiveness and ensure the survival of agricultural enterprises. The factors of the development of ecologically pure agro-industrial production, which are reflected in the economic efficiency of this activity, are considered. There is a potential for the development of environmentally friendly agricultural production in the Krasnodar Territory. The problems and measures to stimulate the production of environmentally friendly agricultural products are shown