Scientific Journal of KubSAU

The study discusses the activities of TNCs as a factor of development of regional innovation systems of economy, which contributes to the spread of new methods of management, marketing, and new technologies. The prospects for Russia's development can be viewed as a huge resource for business expanding of the largest international companies, which gives relevance to the issues of studying TNCs as a global subject of the world economy, as well as the adaptation of international companies to Russian conditions. According to this the study of trends of transnationalization on the example of the Russian agricultural machinery market and the search of the ways to improve the efficiency of its functioning is an important factor in the development strategy of the state. Factors affecting the attraction of foreign investors to Russia include cost and production factors (availability of natural resources, cheap labor, the possibility of R & D and innovation); the attractiveness of the market (the size of the market and income per capita, the dynamics of growth in domestic and neighboring markets); government initiative (economic and political stability, tax incentives, developed infrastructure). The analysis in the article suggests that the presence of TNCs in the region is a significant factor in increasing innovation activity. In addition, the development of balanced investment programs, taking into account the plans of TNCs, as well as the obligation to monitor their implementation, is the key to increasing the investment attractiveness of the regions