Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Sheffer Aleksandr Mikhaylovich

Scholastic degree

—

Academic rank

—

Honorary rank

—

Organization, job position

Pedagogical Institute of Southern Federal University
   

Web site url

—

Email

A-sheffer-85@yandex.ru


Articles count: 1

136 kb

MARKETING COMMUNICATIONS: THEORETIC AND METHODOLOGICAL ASPECTS OF CHANGES OF A ROLE AND THE BUILDING OF A BRAND OF UNIVERSITY IN CONDITIONS OF FORMATION OF ECONOMY OF KNOWLEDGE

abstract 0611007010 issue 61 pp. 104 – 116 24.09.2010 ru 2053
There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education
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