Scientific Journal of KubSAU

The article describes a method of optimizing the number of members of the sales staff in retail organizations, which enables a quantitative and qualitative analysis of the manpower of the enterprise, evaluate the effectiveness of the use of the sales staff and offer based on it the optimal number of employees in each structural unit

The efficiency of launching the strategy planning system was examined. The system enables the organization to forecast sales indexes more precisely and get more profit by using its resources rationally in the retailment of the Krasnodar region

Official statistics and information as well as the results of the modern researches in the field of finances and budgetary process were used in the given article. The aspects of forming the budget system as a key element of regional financial system were singled out. We examined the institutional peculiarities and modern tendencies of the development of budget system of the Krasnodar Region between 2009 and 2013. There are some positive characteristics: relative diversification of sources of tax yields, high diversification of portfolio of debentures, low level of interest payment for debt service, balanced system of debit. Some negative aspects were revealed: significant deterioration of balance sheet figures, reduction of self-financing ratio for the given period, high budget deficit, gap between the dynamics of small enterprises development and the budget expenditures size for support of small and medium-sized businesses. Taking into account that along with the Russian economy, the economy of the Krasnodar Region slows down, there will hardly be a significant rise of tax revenue to the budget system of the region. That’s why, modernization of the budget system of the region must be connected with the development of the financial management quality at all the levels of budget system: target and effective flow of funds for the social sphere, fight against shadow economy, increase of return for the use of property such as privatization, optimization and effectiveness of budget expenditures

Foreign investments are one of the integral parts in the structure of international capital flows. There are various forms of foreign capital. In the analysis of these forms general principles to the classification of investments that involve, and sometimes reglamentary, their separation on targets, deadlines, investments, forms of ownership of resources investment, risks and other characteristics can be used. Investment activity may be represented in the form of investments, regardless of their source of income and outflow in the country of investment, different forms to obtain economic benefits (profit) and the achievement of other macro - and micro - goals of the government. Analysis of the data of The Rosstat and Bank of Russia indicates that in the Russian Federation there is a significant decline in the inflow and outflow of foreign investment and the export of capital, as before, exceeds import, which characterizes the investment climate unfavorable to investment of foreign capital in the Russian economy. This phenomenon is due to the anti-Russian sanctions aimed at reducing Russia's influence in the international relationships and reduce its capacity. International investment cooperation does not meet potential opportunities. Therefore, it is necessary to not only search for new forms and methods of mutual investments but also search the creation of modern infrastructure investment complex in the field of foreign economic cooperation and strategic partnership. The attraction of foreign investments into the Russian economy requires significant organizational efforts from the Russian federal and regional authorities, and private companies, financial institutions. It should be aimed at reviving the economy and getting access to advanced technologies and methods of management; contribute to the effective production, integration into the world economic system

The article focuses on the proposals of improving the efficiency of economic security of the system of higher education in Russia

The factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered

The article has identified, systematized and ranked by priority the factors that contribute to the content, structure and efficiency of production and the technological infrastructure of the agri–food market in the Republic of Adygea and determine the growth and improvement of product quality, the degree of resource-saving and productivity growth that allowed us to substantiate the steps of determining the level of development in the infrastructural support on the basis of building relevant factors according to their impact on the competitiveness of producers and the region as a whole. Based on the analysis of the current state of production and technological infrastructure of the agri–food market in the Republic of Adygea, we proved the need to reduce the complexity of the production processes through automation and mechanization of the most labor–intensive elements of resource and storage technologies and diversification of them through long–term storage of agri–food products. By calculating the warehouse stock and the needs of identified storage capacity we decided to reduce the unit cost for storage of agricultural products, which allowed proving return on investment in the development of resource–saving technologies in the organization of distribution logistics facilities in the region. We prove the economic feasibility of investment in on–farm storage organization of fruit and vegetables in the agricultural organizations of the Republic of Adygea in a significant seasonal shift of purchase prices and increased cost of the services of third–party storage facilities, allowing more specific ways to enhance the competitiveness of warehouses and facilities of industrial and technological infrastructure of agri-food market in general

The increased investment is largely due to the strengthening of the financial and economic results of the activity of agricultural enterprises and increasing their level of competitiveness. In the article, priority directions of development of the dairy industry by attracting investment were identified. A necessary condition for economic growth of the agricultural sector is to increase economic efficiency through technological modernization and production diversification. The need for diversification of dairy industry in the Krasnodar region in a significant disparity of prices on dairy products and production means are identified, as well as a sharp aggravation of competitive struggle in local and foreign markets. The current level of financial and economic activity of Public company of seed-growing agricultural enterprise "Rus", based in the Timashevsk region, in interrelation with investment appeal has been analyzed in the article. Economic expediency and the investment project risks of organization of on-farm industrial milk processing in Public company seedgrowing agricultural enterprise "Rus" is grounded with the purpose of extraction of the additional diversification effect. In the article, the author formulates practical recommendations for the learning of priority directions of development dairy business with the impact determination of milk processing industry in the agricultural enterprise and by conducting sensitivity analysis of the investment project

In the article it is proved that prompt entry of Russia into the market caused a set of practical and theoretical problems in various spheres of public life of the country. The Russian economy endures the period of deep system transformations that allows defining it as the economy of transitional type characterized at the microlevel by transformation of economic subjects, conditions and the directions of their activity, formation of essentially new control system of enterprise structures, the system of marketing becomes one of which rod elements. The innovative approaches to segmentation of the markets and positioning of goods which are based on reconstruction of market space by means of application of a complex of the unique decisions considering features of functioning of the company, specifics of the market, and also specific social and economic conditions of conducting economic activity are investigated. The main directions of search of unoccupied market niches are revealed, the comparative characteristic of two essentially excellent strategy of activity of the company – is carried out when conducting competitive fight and at refusal of this fight as a result of formation of market zones, free from the competition. The technique of formation of market zones, free from the competition is offered. Use of technologies of innovative marketing allows to reduce the risks interfaced to development of innovations as these technologies give the chance objectively to estimate a potential demand to reveal a target market segment and to answer a question of expediency of continuation of development or their inefficiency for enterprise structures

The article presents an analysis of the theoretical and conceptual foundations of innovation and innovation activities. The study revealed the following classification features of innovations: scope, object, cause of beginnings, stages of STA, which resulted in the innovation, the degree of intensity, the depth of changes, novelty, the pace of innovation realization, the scale of innovation, a place in the enterprise, productivity, innovation effectiveness, nature of the need. The final result of innovation is not only to get economic but also scientific and technological, social, ecological and other effects. The innovation process in poultry is turned directly to the introduction of new ideas on the stages of production. Poultry farming is a dynamic, growing sector of the domestic agricultural complex, the most precocious branch of livestock, characterized by high production efficiency. The cost-effectiveness of producers’ innovation is reflected by net discount profit, profitability index, the period of payback discounted costs and internal rate of return of the project. It was found that one of the most pressing issues arising at the moment is the presence of international competition. It is necessary to solve a number of problems related to the improvement of product quality, effectiveness increase of applied technologies, favorable veterinary conditions on poultry farms. In the period of introduction of innovation technologies in the poultry it is necessary to prepare promptly the personnel which will be working with the new equipment and new technologies