Scientific Journal of KubSAU

The article discusses the role of regulation of regional sectoral markets, which are a form of market relations in the organization of territorial entities. We have also defined classification aspects of regulation and provided the analysis of factors affecting the functioning of industrial markets

Innovative tools of intercompany and strategic planning are designed to form interconnected tasks structural units of industrial enterprises and complexes in the sought after amount based on the cost of production of interdependent. Intercompany planning has no tools based on chain planning with cyclic calculations. Allocation of factors affecting business performance is a mandatory procedure in the development of innovative tools and intercompany strategic planning in industrial plants and complexes. Factors determining the efficiency of intercompany and strategic planning at industrial enterprises and complexes require detailed classification. The article examines the factors that determine the effectiveness of intercompany and strategic planning. The classification of factors, that are offered, which can form a conceptual framework of business development strategy for a long period of time, based on the use of interrelated production plans for the following criteria: conceptual, stabilization and functional. The developed classification of factors, which determines the efficiency of intercompany and strategic planning, allows us to: generate the concept of strategic business development; establish the optimum parameters of the structure and volume of internal and external supply, to determine the required size of lending and investment; achieve stabilization of interests of the economy and the level of investment attractiveness of the business, etc. Based on it, becomes possible to develop a methodology and logical approach to the formation of innovative tools intercompany and strategic planning at industrial enterprises (complexes)

With increase in mobility of an environment that is characteristic for modern economic conditions, the stable and rigid control system becomes insufficiently effective. The aspects of development of the organizational and economic mechanism of business management based on management-marketing principles are considered. Definitions of concepts of “marketing management”, “mechanism of marketing management” are given

Concepts of marketing, communication, and motivational components of corporate governance are created, the economic nature of corporate governance is specified, safe functioning develops the organizational and economic mechanism of management and corporation development, and the concept of the marketing and resource adapter is created

The economic essence of the submissions of “market-ing orientation” and “enterprise’s competitiveness” is specified, classification of the basic approaches to an estimation of the enterprise’s competitiveness are given; in the article we are considered the factors to define on the competitiveness of the enterprises, the conception of the methodical approach to an estima-tion of the competitiveness of the enterprise

In the given work, theoretical aspects of the retail trade are reviewed. The notion of "retail sale" is defined. The definitions of "network form of organization of trade," "retail network", clarified the term "retailer" (we highlighted the main features of network forms of organization of trade, with their view of the definition of these concepts) are proposed

The main approaches to the concept of «restructuring of managing subjects» are formulated and considered, the classification signs of restructuring are defined, the theoretical-methodical model of management by restructuring of the industrial complex of the region in the conditions of a developing economy is offered

Producers and consumers in the system of the operating social and economic relations as a complete object with steady interests for an introduction of innovations are considered. The concept of the “innovation” of market subjects which reflects the features of scientific, technical and production potential of the producer and qualitatively changing needs of the consumer is considered; on the one hand, it characterizes the internal innovative abilities of the founder and the producer of the goods, and with another - changing motivational installations and requirements to nature of consumption of the offered goods and services from their user

The article considers the essence of the concept of a tourist destination, as an element of the tourism system. We have identified the types of destination, the main characteristics and stages of development in conditions of growing competition