Name
Tsatsenko Natalia Andreevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 9
The article is devoted to the contemporary
development of the tourism industry in the Krasnodar
region in the post-Olympic period. We have
considered main directions of improving the
attractiveness of tourism sector for foreign tourists.
There were found the advantages of the touristrecreational
base of the Krasnodar region, providing its
tourist potential. Sanatorium, resort and tourist
complex of the Krasnodar region line with the
priorities of social-economic development of Russia
and determines the special status of the region in the
economy of the country. We have analyzed the
dynamics of entry of foreign nationals for the purpose
of tourism. There were identified the country with the
highest tourist arrivals. We have studied the
regulatory-legal framework, regulating tourist activity
in the region and considered one of the ways of state
regulation of the tourism industry by conducting
classification of hotels and other accommodation
facilities. The main economic effect from the
introduction of a system of classification of hotels is to
improve the quality of service, competitiveness and
legalization of small accommodation facilities. It
emphasizes the uniqueness of Sochi city as a key
tourist destination for international tourism promotion
not only in the region but also in the country. It
presents an overview of the modern state and use of
the sports of the Olympic Games, the infrastructure of
Sochi, identified tools for promoting inbound tourism.
Despite the positive results achieved in the
development of the tourism industry in the Krasnodar
region, it is necessary to solve a number of tasks to
increase the attractiveness of tourism in the region.
Thus, the priorities should include: creation of a competitive tourism product, leveling the seasonality
factor and provide year-round operation of sports
facilities and other infrastructure of Sochi in the postOlympic
period
The article discusses issues related to humorous, ironic, satirical figure, which is one of the kinds of fine art. Forms, styles and genres graphs of this type were reviewed. The classical method of analysis has been used in the article, only the subject of the analysis was images of various phenomena in agronomic practice. Basic definitions of humorous illustration, showing the history of its creation are presented. In the example of drawn short stories by Dutch artist Herluf Bidstrup we show possibilities of using a humorous picture as a good example of observation of the development of plants. We have marked characteristic features of modern cartoons - the ability to largely reflect the concerns associated with the development and application of new technologies in the agricultural sector and economy. Towards a new form of comic drawing we can consider a meme as a unit of cultural information. The caricature is as follows-known work is presented in an entirely different semantic perspective, it is like tracing paper for lighting any problems. The emphasis is on the possibility of using intelligent and ironic drawings in the teaching discipline of "History and methodology of scientific agriculture" for better learning, remembering and propaganda agronomic knowledge
The article considers issues related to the history of the
popularization of agricultural knowledge by agitation
lacquer miniatures. The agitation lacquer miniature in
its content and meaning has similarities with such
kinds of art as agitation posters, agitation porcelain and
agitation textiles. We have discussed issues the
emergence of this kind of art. The agitation lacquer
miniature or agitlak appeared in Soviet Russia in the
1920s. In the work, we have attempted to analyze one
of the most interesting directions of art - propaganda or
lacquer miniature agitlak and its role in promoting
agricultural knowledge. Agitlak - a term invented by
the collector Alexander Andreyevich Dobrovskij, by
association with the established terms such as agitporcelain
and agit-textile. To achieve this goal the
database was created visual images of agitation lacquer
miniatures taken from exhibition catalogs, brochures
and books. As a tool of the analysis method we have
used sketches or visual notes. To use lacquer
miniatures as resource information for popularization
agricultural knowledge in Russia in the period from
1920 to 1970 there are several topics: change of
manual labor by mechanized, types of agricultural
works, harvesting, growing of different cultures,
experience exchange, attracting the pioneers in the
agricultural sector - opytnichestvo. In the work we
have shown the history of the development of agitation
lacquer miniature, goals and objectives, an illustrative
number of samples as well as analyzed lacquer
miniatures with scenes of agricultural production
he article discusses postcards with images related to agro-botanic illustration, the possibility of their use as an information resource in the process of the study course on the history of agriculture. We have given the extensive understanding of agro-botanic illustrations, reviewed the goals and objectives of this type of image. History of agriculture in postcards considered on three types of images: art (reproduction and original) and documentary (photo). For each type of images we have illustrative examples with brief comments. The review is presented with a combined collection covering different countries of the world. The article contains examples of postcards with brief comments. It presents an overview of the collection of postcards from different countries, and an analysis of the examples from the series named "Giant vegetables at the farm" and "Apple family". Thus, the images presented on postcards allow us to obtain the following information: the orientation of the agricultural sector areas (main activities: crop production, livestock, horticulture, viticulture, vegetable growing, etc.); Botanical characteristics of crops (agro-botanic illustration; illustration of certain types of technologies of cultivation of crops (cleaning, plant care, plowing, irrigation); documentary image separate record harvests; historical and cultural traditions associated with the agricultural sector, or in separate areas; the promotion of new crops, varieties, and hybrids of agricultural plants and flower crops; information about crops grown in the region, state, specific areas; paintings covering the agricultural labor of a particular country; promotion of local flora; develops observation; teaches us to think and analyze the information
We attempt to combine professional agronomic knowledge with familiarity with graphic art presented in the form of a poster in the paper. The term "poster" is considered a large loose-leaf edition, combines visual and typographic elements and execute graphic communications. The main idea of the poster is to convey the information to the reader quickly and accurately. In the study of the material we have formed complex scientific and educational resources on the history of agricultural science, including the history of the popularization of agronomic knowledge. In our work, the poster is treated as an object of analysis, as the material of social and cultural analysis and as a tool to gather information on the development of agronomic knowledge through their visualization. In the course "History and methodology of scientific agronomy" one of the competencies of students is familiarity with the methodology popularization of agronomic knowledge, understanding of what is happening. In this regard, an attempt was made to consider the Soviet poster as a source of information on the development of scientific agriculture in the period from 1917 to 1980. The aim was to analyze the main events of this period, elements of the technology of agricultural production, species and varietal diversity of crops, as well as various events in the agricultural sector. The article considers four basic types of posters: promotional, political, instructional, scientific and educational. Each of these types of posters performs its function. The poster covered all stages of agrarian sector of the country, was a historical reflection of the Soviet period and always remained mobile, online and popular art form. Today, his role is small, because it has changed the ways of presenting information. However, its historical role unchanged, he has served as the Foundation of the modern advertising industry, including agronomic knowledge
The article considers questions connected with the
history of popularization of agricultural knowledge
through the agitation textiles. Agitation textiles are
similar in content to the propaganda posters, as well as
propaganda porcelain. The issues of emergence of the
given kind of art are examined in the work. Agitation
textile or agit-textile appeared in Soviet Russia in the
1920s. Its authors were members of the textile section.
Agit-textile has several titles: themed fabric or
agitation tissue, but the essence remains the same - it is
a bright, imaginative reflection of the era of great
transformations expressed in electrification,
industrialization, changes in the military and sports,
collectivization. In contrast to the construction of
industrialization, the theme of agriculture required an
entirely different approach. Even common problems
for the country in the village are of particular color.
Here it was necessary to not just agitate for something
new: it was required to patiently explain why the new
better than the old, to prove that it is necessary,
inevitable. It is better to see once than to hear many
times. The article has shown the history of the
agitation textiles, goals and objectives, an illustrative
range of tissue samples, as well as an analysis of the
agitation textile appearance in 1970 on the example of
solving a specific problem
The article focuses on the forms of transmission of knowledge in agronomy. We can separate verbal or word form, literary, through books and visual, through the works of art. In this regard, the porcelain is treated as a separate independent resource of information on the history of agriculture in the period from 1917 to 1975. In the study of the history of the popularization of agronomic knowledge in Russia we included visual images of porcelain taken from the catalogues of private collections, books, photographs of exhibitions and illustrations. As a tool of the analysis method we used sketches and visual notes. This article has a brief review of the history of the development of porcelain in our country and we have emphasized the Soviet propaganda porcelain. In the studied period we were highlighting another distinct type of porcelain - peasant porcelain, where the focus was on the images of life and living conditions of rural workers. In the database of images we included the works of leading artists such as N. Dan'ko, V. Kuznetsov, S. Chekhonin, R. Vildie, Z. Kobyletska and many others. In the agitation porcelain there was a reflection of several areas: gathering fruit and vegetables; harvesting; a reflection of village life and rural life; exhibitions and fairs; the theme of work and leisure in rural production. Visual analysis of small forms on the example of images of harvesting showed the most common crops (grapes, cotton, tomatoes, apples, various vegetables). Image of fruits and vegetables are a documentary reflection of the history of spreading and introduction of a number of crops in different agroclimatic zones of the country. Thus, porcelain is one of the sources of information on the history of agriculture in our country, covering a certain period from 1917 to 1975, acting as a separate resource, which clearly reflects the bygone era
The article discusses the contemporary agrobotanical
illustration, as an integral part of scientific and educational
work. For the analysis of the issue, we set up
the basis of illustrative images, which acted as the
test material. It has been shown that visual images
serve as the material for the development of visual
thinking students are taught to read information,
which represents the worksheet, to think and to create
something new. The article considers art of graphics
pencil using a computer-drawing program with processing
in Photoshop. There are mixed techniques
(mixed media), based on the use of traditional drawing
and herbarium specimen, processed in Photoshop
in the color. Another new direction of contemporary
agroillustration is infographics. Its using in educational
and scientific process is determined by the fact
that infographics involves analytical processing of
quantitative data obtained during the experiment. On
the other hand, the data is needed to visualize, execute
and present. A new direction in contemporary
agro-botanical illustration is plant images taken with
X-rays. The modern level of requirements to create
images is high enough and it must be taken into account
when carrying out scientific experiments, when
it is necessary to demonstrate the object of research
results. Modern agroillustration can be processed
using various systems of artificial intelligence, pattern
recognition, for example, the system named
“Edos”