Scientific Journal of KubSAU

In the article, transnationalization is considered as an objective factor of development in the context of globalization and the main areas of transnational corporations’ penetration in the Russian consumer market are identified. The Russian market is significantly attractive for commodity and food transnational corporations. The main objective of the majority of TNCs is the introduction and expansion to the markets in order to trade goods, produced in the third countries. Investment is primarily made in the sphere of circulation. Transnational corporations are gradually capturing not only foreign, but domestic wholesale and retail trade. Consumer market globalization is confirmed by the world trade growth, the volume of foreign capital investment, and the international labor intensification. At present, considering the domestic consumer market attractiveness, in the majority of the Russian food market sub-sectors, the large share of investments belongs to the foreign corporations. A significant part of the Russian food industry is concentrated in the hands of transnational corporations, which can control the retail food prices and purchasing prices for agricultural commodities. Despite the contradictory effects of transnational activity, TNCs determine the dynamics and structure of the consumer market promote goods and services conforming to the international standards, stimulate the competitiveness of domestic manufacturers

The problem of TNCs expansion as an objective factor of globalization is urgent for the Russian economy at the present stage. The process of TNCs expansion has gone through several stages, and has its positive and negative consequences. The contradictory nature of TNCs introduction and operation on Russian consumer market affected its boundaries, structure and volumes. A number of the transnationalization indicators in the sectors of Russian economy reached their ultimate values. This involves assessing the consequences of transnationalization in the context of country's economic security, identifying measures of state policy to protect the borders and economic potential of the consumer market. The aggregate of state measures in industrial and structural policy should be aimed at accelerating domestic production growth, formation of stable borders and volumes of the consumer market, and ensuring the effectiveness of its functioning