Scientific Journal of KubSAU

A language for professional communication is formed and exists due to the human need for language design of special information that he develops in the course of targeted special activities. The pace and direction of modern society and technology development contribute to the continuous formation of new concepts and terms that requires study and systematization. The formation of new terms takes place due to the augmentation of the new additional content of the known concepts, which acquire their structure and boundaries. The increment of meanings is due to the metaphorical functioning of vocabulary in the language, which is a cognitive mechanism re-categorization of an object. The article is made in line with current studies of cognitive aspects of language activity in the professional field and is devoted to the analysis of anticoncept as a reflection of the development of the concept. Anticoncept is the result of internal cognitive conflict of cognition objects. Shaping itself, it pushes off and at the same time can “finish” concept. This peculiarity is demonstrated in the dichotomy brown economy – green economy, where the concept is less developed than anticoncept and shows asymmetry. Despite the fact that anticoncept is an anomaly relative to concept, it is more detailed and, perhaps, precisely because of its unusualness. The imbalance in the conceptualization of the professional activities fragments emerging due to characteristics of concept spheres is emphasized