Scientific Journal of KubSAU

The article substantiates the feasibility of the method of functional value analysis application to ensure high efficiency for the production of functional food products. This article describes the design technique of food functionality based on the methodology of value analysis, allowing considering such factors as consumer preferences, nutritional, functional value, economic and technological indicators while developing product formulations and technologies. With the example of flour confectionery functional production there have been developed: structural model for the production of functional food products, the scheme of evaluation of the value functions, with due consideration of consumer preferences