Scientific Journal of KubSAU

The article presents and analyzes the assortment of "Bumfa Group" with the methods of ABC analysis, XYZ-analysis. It gives the description of the goods offered by the organization, its customers and its main competitors. The profile of competitive advantages and disadvantages is compiled. It presents the results of marketing research of consumers acquiring products offered by LLC "Bumfa Group" - the goods in terms of popularity, the factors influencing the decision to purchase, customers’ satisfaction in price, packaging and product quality, the results of customers’choice of new products to update the assortment, customers’ satisfaction in volume of incoming advertising information about the products of "Bumfa Group." The necessity to optimize the assortment of the organization is founded. To achieve this aim we developed a project to introduce new products in the range of goods - wet wipes for office equipment. The characteristics of the new product, the production plan and performance indicators of the project are supplied