Name
Zakaryan Mikhail Rafaelovich
Scholastic degree
•
Academic rank
associated professor
Honorary rank
—
Organization, job position
Kuban State University
Web site url
—
Articles count: 1
In the article, we consider the problem of ensuring
viability of a company in the conditions of innovative
development of society. It is shown, that viability of the
innovative enterprise can be provided only socially and
by ecologically responsible management. On the basis of
the analysis of the theory and practice of social and
ecological management, the conclusion that controlling
as practical implementation of the concept of system
business management will allow to provide viability of
the enterprise in the conditions of innovative
development is drawn. It allowed reducing the
considered problem to the solution of three
interconnected tasks. First, it is a problem of creation of
model of innovative development within the modern
theory of economic development. Secondly, this problem
of definition and classification of a social organizational
unit of independent economic activity, viable in the
conditions of innovative development. At last, thirdly, it
is a problem of construction within model of innovative
development of model of viability of this social
organizational unit of independent economic activity
necessary here how exactly models of social-andecological
controlling. Social-and-ecological controlling
acts here as system structural communication which
provides possibility of complete overcoming of an initial
problem at the complex solution of the specified tasks.
Then the problem of definition of a place and the role of
the controller and the manager and their system
functions necessary for implementation of potential of
viability of the enterprise in the conditions of the
innovative development put in model of social-andecological
controlling is solved