Name
Chernenko Ekaterina Mikhailovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
Kuban State Agrarian University
Web site url
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Articles count: 1
This report presents the dynamics, factors and trends
in the industry of juices and juice products in the
Southern Federal District, Russia. Producing
companies in juice industry and juice production,
located in Southern Federal District are
characterized. The status of the participating
organizations of the exhibition "PRODEXPO-2015"
is investigated. Processes of strategic management
of competitiveness of factories for bottling juice are
studied. The problems of organizing the strategic
management of competitiveness of the organizations
at the micro and macro level are identified.
Activities of the “Russian Union of Juice Producers"
are analyzed. Also we present guides about
development of management of competitiveness of
manufacturers of juices and juice products in
Southern Federal District, adapted to the present
economic reality in the structural component of the
food industry in the region. They include:
expansion of the authority of the Russian Union of
Juice Producers (RUJP); organization of a national
competition for producers of juice products in
Russian Federation (designed position, its
mechanism and the symbol Award); realization of a
continuous modernization of the product line, which
is reduced to a systematic assortment management