Scientific Journal of KubSAU

In the market conditions, the key to survival and the basis of the provisions of the stability of any business entity is financial stability. Its achievement is possible by improving the efficiency of economic activities, which is achieved when the rational use of all kinds of resources and reduce costs. The important role in realization of this task has been given to the economic potential of the control system. Therefore, the economic potential of the analysis and evaluation of the topic, i.e. efficient use of all resources, is relevant at this stage of development of the domestic economy. Studying the nature resources as a basis for economic development, identifying their sources, development of ways, forms and methods of their use allow us to formulate the principles of activation of economic policy for the intensification of economic processes. In the conditions of growing complexities of the Russian economy the definition of resource capacities should be a priority in the development strategy of any business entity, region, industry. One of the most important branches of the material production of the Krasnodar region is agriculture. Today's reality is that the consumption of many food products is still below the science-based standards, and import dependence exceeds the allowable criteria of food security, despite the fact that the number of rejected and lowered in grade imported food products is quite large