Scientific Journal of KubSAU

The analysis and possibilities of use of the balanced scorecard for successful realization of corporate strategy are considered in this article. The most important results of research of integration of the quality management system in information system of the enterprise with use of the balanced scorecard are discussed

The article defines the feature of marketing activity focused on the future, in which the two sides are interested: producers and consumers. Five concepts of a resolution of conflict of interests of the company and clients are established. The essence and the content of marketing in corporation are considered, the plan of organization of the trade - marketing events in corporation is offered. On the basis of market research it is recommended to conduct local events with mechanisms aimed at final customer in the point of sale, on increasing the presence of the products of key customers in the point of sale in various formats: additional space sales, bandling or a gift for a purchase, discount or flyer

In this article the management system of the organization on the basis of the organization focused on strategy concept is considered, and the model of realization of the given concept is offered

The article defines the main principles of formation of the digital economy of Russia, giving opportunities for the Russian market, allowing more flexibly and effectively integrate with global markets. We have given the expected effects of the formation of the digital economy. We have presented tendencies of global information integration, enable us to significantly expand the Russian it market and the market of financial technologies. The influence of the ecosystem of the digital economy for the modernization of the banking sector. Today one of the major players in financial markets of the Russian Federation of Sberbank of Russia shows the largest percentage of innovation. Thanks to the use of artificial intelligence in making decisions during the first half of 2017 Sberbank of Russia earned 371 million, higher than last year by 38%. In the future Sberbank plans to fully move into the digital space and create a new banking platform. The study highlighted opportunities offered by the ecosystem of the digital economy: the globalization of the world economic space; the blurring of the boundaries between the economies of developed countries; a significant proportion of global investment in research projects and technology start-UPS dedicated to artificial intelligence, robotics, big data technology; a high percentage of use of new information technologies and cloud computing in the economy. And also, the possibility of using digitalization for the whole new level of human development