Scientific Journal of KubSAU

The article investigates the current issues management client base of commercial bank. Set objectives that are set when working with clients, the rationale for the development of client policy. We study the principle of segmentation as the basic principle is to develop the customer base and its market capitalization. The necessity of developing and implementing programs of bank loyalty. Identified gaps and proposed major activities, which should give special attention to improve customer retention policy

The article is devoted to the problems connected with credit rating of growers of agricultural products for which reception of credits is of great importance. In the article various treatments of "credit status" concept are considered, features of agricultural production are allocated. In the article it is concluded that the account of branch specificity of agricultural manufacturers will help banks to minimize their credit risks at work with the given clients