Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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104 kb

ALTERNATIVE MECHANISMS OF STATE SUPPORT OF AGRICULTURE

abstract 0881304054 issue 88 pp. 768 – 777 30.04.2013 ru 1615
The article deals with the features of agrarian business, ensuring of its stability on the basis of support mechanism formation from the government and from participants of the financial and agro food markets. The main concepts of the development of state support systems in the agricultural sphere and the description of their mechanisms are described
122 kb

APPLICATION OF ECO-ECONOMIC DAMAGE CALCULATION IN FOREST USE

abstract 0881304051 issue 88 pp. 745 – 755 30.04.2013 ru 1683
The existing attitudes to estimating of eco-economic damage are shown in the article. Varieties of damages and loss are represented
120 kb

FEATURES OF USING THE VIRAL MARKETING IN DEVELOPMENT OF MARKET ACTIVITY OF MODERN COMPANIES

abstract 0881304012 issue 88 pp. 185 – 195 30.04.2013 ru 1604
The timeliness and appropriateness of the introduction and use of viral marketing in business of aiming for success enterprises on the modern market have been proved. The forms and special characteristic of viral marketing have been research. The recommendations for the use of viral marketing techniques in the marketing strategy of the company, alone or in conjunction with conventional tools of marketing communications have been given. Specific proposals to improve the system of monitoring the effectiveness of marketing communications activities of the enterprise have been made
139 kb

INNOVATIVE RESOURCE TECHNOLOGY OF MODERN TECHNOLOGICAL STRUCTURE IN FRUIT GROWING

abstract 0881304015 issue 88 pp. 220 – 230 30.04.2013 ru 1817
The work deals with certain aspects of the effectiveness of innovative resource-saving technologies used in the new technological way of life
129 kb

MANAGER’S DECISION OF MODERNIZATION OF THE ORGANIZATION OF WORK OF INDUSTRIAL COMPANY IN THE MODERN CONDITIONS

abstract 0881304011 issue 88 pp. 175 – 184 30.04.2013 ru 1671
In this scientific article the review of the activities for the improvement of work organization in a company with the calculation of the economic impact has been given. Determination of the influence of the organization of work on staff productivity was the relevance of the issue
137 kb

THE CHOICE OF PRIORITIES AND DIRECTION OF SELECTIVE SUPPORT OF INNOVATIVE PROGRAMS

abstract 0881304016 issue 88 pp. 231 – 241 30.04.2013 ru 1639
The article discusses the various sources of financing of simple reproduction in fruit-growing, and shows the results of the various regional target programs aimed at the development of the industry
174 kb

CLASSIFICATION OF FOREIGN DIRECT INVESTMENTS DEPENDING ON WAYS OF DOING INTERNATIONAL BUSINESS

abstract 0881304004 issue 88 pp. 39 – 55 30.04.2013 ru 1613
The main types of foreign direct investment depending on ways of doing international business of multinational corporations are considered in the article. The reasons and motivation for choosing one of considered type of investment are defined, history of emerging and evolution of their development are investigated and detailed classification is made
184 kb

PROBLEMS OF DEVELOPMENT AND ENSURING QUALITY OF FRANCHISE PROGRAMS

abstract 0881304057 issue 88 pp. 801 – 816 30.04.2013 ru 1711
The article deals with problems of development and quality assurance of franchised programs. The prob-lems of the legislative and legal character, breaking the development of franchise networks in Russia and the reasons of low quality of offered franchises are solved. The approach of standard models of quality systems to the analysis of QMS condition of a franchise network is offered
193 kb

MANAGEMENT OF FOOD SECURITY AT THE NATIONAL AND INTERNATIONAL LEVEL

abstract 0881304078 issue 88 pp. 1096 – 1110 30.04.2013 ru 1633
The article included the analysis of the dynamics of supply and domestic production of agricultural products and the level of strategic stocks and the amount of food waste from the perspective of food security. The possibility of the creation of the supervisory institute has been presented
749 kb

ASPECTS OF BASING OF СLUSTER AND SUB COMPLEX MODEL OF REGULATION AND DEVELOPMENT OF AGRARIAN AND INDUSTRIAL COMPLEX OF THE COUNTRY

abstract 0881304008 issue 88 pp. 117 – 141 30.04.2013 ru 1863
In the article, the main aspects and principles of basing of cluster and sub complex model of regulation and development of agrarian and industrial complex of Russia are considered. The questions of formation of clusters in product sub complexes of agrarian and industrial complex of the region are also presented
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