Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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631 kb

SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS

abstract 1291705022 issue 129 pp. 266 – 275 31.05.2017 ru 84
The article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
158 kb

COMPLEX ANALYSIS OF SOCIAL WELLBEING OF THE INHABITANTS OF SOCHI IN THE POST-OLYMPIC PERIOD

abstract 1291705030 issue 129 pp. 347 – 359 31.05.2017 ru 90
The article is devoted to social wellbeing as an integral indicator of the socio-psychological state of the individual, social groups and society as a whole. Various methodological approaches to the definition of this category were examined. The article presents the results of the sociological research carried out by the authors devoted to the study of social well-being of the residents of Sochi in the post-Olympic period. Based on the analysis of empirical data, the following indicators are certain: satisfaction of residents with their financial situation, living conditions and health status; the level of optimism in the context of personal and social life in the short time perspective, the degree of conflict in the city between different social groups and trust of habitants to the Central, regional and local authorities. The main problems of Sochi and possible ways of their solution, according to opinion of local residents are presented. The article studies the opinion of citizens to such nationwide processes as the annexation of the Crimea to Russia and the imposition of sanctions against our country, as well as retaliatory sanctions of the Russian Federation. Special attention in the survey is devoted to the attitude of local people to the Olympics in their city and the use of Olympic legacy, as well as the preparation and holding of football World Cup in 2018
143 kb

HANDMADE AS A FORM OF CREATIVE AND PROFESSIONAL SELF-REALIZATION

abstract 1291705096 issue 129 pp. 1344 – 1354 31.05.2017 ru 82
The article is devoted to the study of social practices of the handmade and their impact on creative and professional fulfillment of personality. It deals with the concept of handmade, its value as a way of leisure and business in Western countries and in Russia. Presents the results carried out by the authors of the sociological research devoted to the study of the relations of the inhabitants of Krasnodar to manual production. Based on the analysis of empirical data the following indicators handmade were pointed: uniqueness, exclusivity, originality, quality. Handicrafts opposed to a mass product. This makes hand-made in demand. Respondents perceive the hand primarily as a leisure activity, which nevertheless allows obtaining additional income and contributes to self-development. Key qualities and competencies that can be generated in the course of employment in manual labor were identified. Among them the most important the respondents considered the disclosure of creative abilities, creativity, attentiveness, diligence. It is concluded that under the conditions of modern Russia, with the existing level of development of information technologies created sufficient social base for the development of handmade industry
133 kb

SOCIO-ECONOMIC PROCESSES IN THE SOVIET ABKHAZIA

abstract 1261702017 issue 126 pp. 234 – 243 28.02.2017 ru 223
The purpose of the article is to analyze the dynamics of the socio-economic sphere of Abkhazia during the Soviet period. It is shown that the structural changes in the economy of the territory associated with the integration of the all-Russian economic system, which determined the development of industry, agriculture and culture of Abkhazia. Political and economic integration of the subjects of the USSR of different levels connected to all the regions of the country in the economic organism, contributed to the fact that from a backward edge of Abkhazia turned into an advanced industrial-agrarian republic
151 kb

SOCIAL DETERMINANTS OF RUSSIANBELARUS RELATIONS

abstract 1241610058 issue 124 pp. 875 – 886 30.12.2016 ru 303
The purpose of the article is to analyze the factors affecting the process of interaction, the nature of relationships and everyday life of the Russian and Belarusian communities. Use the ideas of the system, interactionist, phenomenological and sociopsychological approaches. The empirical base totaled questionnaire data of the Russian population of the Krasnodar Region; secondary analysis of sociological data of Russian and Belarusian research teams. Knowledge of the factors and content of the mutual influence of ethno-cultural practices of Russian and Belarusian ethnic communities will help to predict the interactions and facilitate their consolidation and integration
175 kb

INFLUENCE OF THE FAMILY’S INSTITUTE ON TRANSGRESSING SOCIETY

abstract 1231609013 issue 123 pp. 214 – 228 30.11.2016 ru 356
The article deals with influence of the institution of family on the transgressing experience in its various forms. The problem is quite relevant in view of the fact that the society gets out of structural limitations. Increasingly, social actors step over the border, which for many ordinary people are considered immutable, violate generally accepted course of events, the established norms of behavior and morality. In this regard, the authors discuss the phenomenon of transgression as an integral part of modern society, which is understood as a strategy to overcome social taboos, violation of cultural traditions, moral and religious regulators. In addition, the transgression may be regarded as a manifestation of freedom. Freedom from rules, regulations, prohibitions, including religious ones. And then it is quite possible the emergence of such a phenomenon as a religious transgression. The authors give a definition of religious transgression, which is the process overstep religious prohibitions designed to separate the man from his immersion in faith, radical overcoming taboos of religion, the transition from one religion to another. The article presents the results conducted in 2016 a search of sociological research on the basis of Astrakhan State University. Based on these studies, the authors conclude that it is the family becomes the unifying factor that helps in keeping the values in the course of religious transgression
204 kb

REVIVAL OF PRESTIGE OF MANY CHILDREN FAMILY BY MEANS OF A STATE SUPPORT

abstract 1221608053 issue 122 pp. 757 – 772 31.10.2016 ru 312
In this article, a family is considered as a basis of modern society. As a result of the theoretical and methodological analysis, there was determined that a family is a form of a social system of a state making impact on the personality from birth to death, by means of formation and change of social, psychological, cultural, ethical bases, differing by means of united economic space, moral communications, interrelationships. Owing to social and economic, political, psychological changes of the country, the life of the population and the model of a family were changed, so the economy of family business turned into individual economy of societies that led to the development of a consumer relation of a society, economic recession, deterioration of ecological situation of environment. Proceeding from selective inspection of budgets of households, there was revealed that the more children in a family, the worse it’s standard of living, so in full families at the appearance of one child the standard of living decreases by 16%, the second child – for 30%, the third – for 50%. According to Rosstat, there was defined that the living conditions also depend on a number of children in a family. On average, better living conditions are at the citizens living lonely with 34 sq. m of living space, the share on a family from three people – 11 sq.m of living space on the person. Different forms of support are given for improvement of life quality of large families by the state. In the article, there was considered one of the key forms of the state support – improvement of living conditions of families having three and more children, namely granting of free of charge land plots in property and providing them with necessary infrastructure. There was offered the alternative mechanism of the solution of housing problems of large families which realization will allow to reduce a social inequality of different segments of the population, will provide the rejuvenation of the nation, both in demographic, and in socio-cultural value
141 kb

INFLUENCE OF HOUSING POLICY ON SOCIAL AND DEMOGRAPHIC SAFETY OF THE COUNTRY

abstract 1211607106 issue 121 pp. 1721 – 1731 30.09.2016 ru 348
In the article, we consider transformation of domestic households. The reasons of emergence of antinuclearization of a family are described and negative influence of these households on demographic safety of the state is revealed. Researches of the Russian scientists regarding changing of family structure of the population of Russia are considered and analyzed. We have proved an impact of housing problems on development of structure of a family. The basic principles of a state policy providing the solution of housing questions are offered
148 kb

ROLE OF MASS MEDIA IN SOCIAL AND ECONOMIC DEVELOPMENT OF REGIONS

abstract 1211607117 issue 121 pp. 1864 – 1876 30.09.2016 ru 252
In the article, we consider the influence of mass media on relationship of society with public authorities. As a result of the theoreticmethodological analysis the place of the press in modern society is designated, namely, we revealed that mass media are the specialized state institute having continuously developing technical and creative potential influencing providing the world and progress of a civilization. Impact of mass media on economic and political consciousness of the population is proved. For a sustainable development of the region, the mechanism providing by means of mass media effective interaction of citizens with authorities is offered
171 kb

PROBLEMS OF MODERNIZATION IN THE WORKS OF S. HUNTINGTON: THEORY AND PRACTICE

abstract 1201606049 issue 120 pp. 730 – 743 30.06.2016 ru 215
The article discusses the interpretation of the mechanisms of modernization of the American scientist - Samuel Huntington, which sees modernization as a complex process with a very uncertain result. As a representative of the multilinear approach, Samuel Huntington proves the uniqueness of the modernization paths of each individual national system
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