Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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147 kb

OBESITY AS A SOCIAL PROBLEM

abstract 1331709040 issue 133 pp. 505 – 516 30.11.2017 ru 148
Modern representations of threpsology demonstrate importance of harmonization of eating which consists in providing an organism with all necessary feed elements in full and energy in the corresponding quantities and ratios. The causes of obesity and measures against it, sedentary lifestyle and diseases associated with these factors. Social significance of the problem evidence of the need to combat the spread of obesity. It is established that since 1975 the number of people suffering from obesity worldwide has increased more than three times; more than 1.9 billion adults, 18 years and older were overweight, of which over 650 million people were obese; 39 % of adults 18 years and older, were overweight, and 13% were obese. The situation with obesity in the CIS countries is ambiguous. In the post-Soviet space, the situation with obesity in adults and children gradually becomes threatening. Domestic and foreign experience indicate that the most accessible and economically feasible method of correcting the nutrition and health of the population is the inclusion in the diet of modern man healthy food, having direct functional properties
166 kb

ETHICAL ASPECTS OF INNOVATION IN VIRTUAL COMMUNITIES (ON THE EXAMPLE OF THE APRIL FOOLS' JOKE IN THE SOCIAL NETWORK "VKONTAKTE")

abstract 1331709059 issue 133 pp. 771 – 785 30.11.2017 ru 130
The article examines the ethical aspects of online communications in modern social networks. In the course of the study, the function "pumping an avatar", first proposed to users of the social network "VKontakte" on April 1, 2017 as a comic and innovative version of the congratulations on the Day of Laughter of their friends on the Internet, was studied. Some of the ethical aspects of the network innovation under consideration have been identified. The results of a questionnaire survey of students of Kuban State Technical University about the perception of the new online format of the April Fool's Day are given. The factors limiting in 2017 the diffusion of this innovation function among Internet users are considered. The results of the analysis of the reasons for both negative and positive attitude of Kuban State Technical University students to the possibility of making comic visual changes to the account of other users without their knowledge are presented. In the course of the study it was revealed that the individual model of behavior of the respondents on the Day of Laughter in many respects correlated with the model of their friends' behavior on the social network «Vkontakte». There is a hypothesis that if technical barriers to communication are eliminated, the next year may be seen viral effects both in distributing information about the avatar-pumping function itself in the social network, and in distributing content created with it
114 kb

THE INFLUENCE OF MIGRATION PROBLEMS ON THE DEMOGRAPHIC DEVELOPMENT IN THE NAKHCHIVAN AUTONOMOUS REPUBLIC

abstract 1311707020 issue 131 pp. 198 – 205 29.09.2017 ru 159
The article deals with the migration and its creating reasons, which have great role in changes of the content and number of the population, the effects of migration processes in the Nakhchivan Autonomous Republic on demographic development and the problems of their settlement. For this reason, the problems caused the internal and the external migration of the population from the beginning of independence years are analyzed. Starting from the second decade of independence the progress in the rising of natural and migration increase of the population at the result of establishment of new workplaces and industrial facilities are foregrounded
146 kb

RESEARCH WORK AS A FACTOR OF FORMATION OF PROFESSIONAL COMPETENCES OF UNIVERSITY STUDENTS

abstract 1311707022 issue 131 pp. 206 – 216 29.09.2017 ru 189
The transformation of society, its subsystems and institutions led to the changing requirements of professional competencies of graduates. Among the most significant types of professional activities in national standards research activities are called. Accordingly, an important role in preparation of graduating students of institutions is now played by such form of independent work as research activity. The article is devoted to the study of the influence of scientific-research work of students on the formation of their professional competences. It discusses the concept of competence, research work of the student. Presents the results carried out by the authors of the sociological research devoted to the study of attitude of students of Kuban state technological University for the research work. The basic forms of research work done by students are pointed. The ideas of respondents about the role of scientific work in training and social mobility of graduates are considered. Key qualities and competencies that can be formed in the process of employment of research work are certain. Among them the most important the respondents believe the skills of working with information, skills of selfeducation, development of creative abilities
631 kb

SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS

abstract 1291705022 issue 129 pp. 255 – 264 31.05.2017 ru 1801
The article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
158 kb

COMPLEX ANALYSIS OF SOCIAL WELLBEING OF THE INHABITANTS OF SOCHI IN THE POST-OLYMPIC PERIOD

abstract 1291705030 issue 129 pp. 336 – 348 31.05.2017 ru 245
The article is devoted to social wellbeing as an integral indicator of the socio-psychological state of the individual, social groups and society as a whole. Various methodological approaches to the definition of this category were examined. The article presents the results of the sociological research carried out by the authors devoted to the study of social well-being of the residents of Sochi in the post-Olympic period. Based on the analysis of empirical data, the following indicators are certain: satisfaction of residents with their financial situation, living conditions and health status; the level of optimism in the context of personal and social life in the short time perspective, the degree of conflict in the city between different social groups and trust of habitants to the Central, regional and local authorities. The main problems of Sochi and possible ways of their solution, according to opinion of local residents are presented. The article studies the opinion of citizens to such nationwide processes as the annexation of the Crimea to Russia and the imposition of sanctions against our country, as well as retaliatory sanctions of the Russian Federation. Special attention in the survey is devoted to the attitude of local people to the Olympics in their city and the use of Olympic legacy, as well as the preparation and holding of football World Cup in 2018
143 kb

HANDMADE AS A FORM OF CREATIVE AND PROFESSIONAL SELF-REALIZATION

abstract 1291705096 issue 129 pp. 1333 – 1343 31.05.2017 ru 170
The article is devoted to the study of social practices of the handmade and their impact on creative and professional fulfillment of personality. It deals with the concept of handmade, its value as a way of leisure and business in Western countries and in Russia. Presents the results carried out by the authors of the sociological research devoted to the study of the relations of the inhabitants of Krasnodar to manual production. Based on the analysis of empirical data the following indicators handmade were pointed: uniqueness, exclusivity, originality, quality. Handicrafts opposed to a mass product. This makes hand-made in demand. Respondents perceive the hand primarily as a leisure activity, which nevertheless allows obtaining additional income and contributes to self-development. Key qualities and competencies that can be generated in the course of employment in manual labor were identified. Among them the most important the respondents considered the disclosure of creative abilities, creativity, attentiveness, diligence. It is concluded that under the conditions of modern Russia, with the existing level of development of information technologies created sufficient social base for the development of handmade industry
133 kb

SOCIO-ECONOMIC PROCESSES IN THE SOVIET ABKHAZIA

abstract 1261702017 issue 126 pp. 234 – 243 28.02.2017 ru 291
The purpose of the article is to analyze the dynamics of the socio-economic sphere of Abkhazia during the Soviet period. It is shown that the structural changes in the economy of the territory associated with the integration of the all-Russian economic system, which determined the development of industry, agriculture and culture of Abkhazia. Political and economic integration of the subjects of the USSR of different levels connected to all the regions of the country in the economic organism, contributed to the fact that from a backward edge of Abkhazia turned into an advanced industrial-agrarian republic
151 kb

SOCIAL DETERMINANTS OF RUSSIANBELARUS RELATIONS

abstract 1241610058 issue 124 pp. 875 – 886 30.12.2016 ru 400
The purpose of the article is to analyze the factors affecting the process of interaction, the nature of relationships and everyday life of the Russian and Belarusian communities. Use the ideas of the system, interactionist, phenomenological and sociopsychological approaches. The empirical base totaled questionnaire data of the Russian population of the Krasnodar Region; secondary analysis of sociological data of Russian and Belarusian research teams. Knowledge of the factors and content of the mutual influence of ethno-cultural practices of Russian and Belarusian ethnic communities will help to predict the interactions and facilitate their consolidation and integration
175 kb

INFLUENCE OF THE FAMILY’S INSTITUTE ON TRANSGRESSING SOCIETY

abstract 1231609013 issue 123 pp. 214 – 228 30.11.2016 ru 414
The article deals with influence of the institution of family on the transgressing experience in its various forms. The problem is quite relevant in view of the fact that the society gets out of structural limitations. Increasingly, social actors step over the border, which for many ordinary people are considered immutable, violate generally accepted course of events, the established norms of behavior and morality. In this regard, the authors discuss the phenomenon of transgression as an integral part of modern society, which is understood as a strategy to overcome social taboos, violation of cultural traditions, moral and religious regulators. In addition, the transgression may be regarded as a manifestation of freedom. Freedom from rules, regulations, prohibitions, including religious ones. And then it is quite possible the emergence of such a phenomenon as a religious transgression. The authors give a definition of religious transgression, which is the process overstep religious prohibitions designed to separate the man from his immersion in faith, radical overcoming taboos of religion, the transition from one religion to another. The article presents the results conducted in 2016 a search of sociological research on the basis of Astrakhan State University. Based on these studies, the authors conclude that it is the family becomes the unifying factor that helps in keeping the values in the course of religious transgression
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