The article reveals the peculiarities of culture as a component of socio-cultural reality. The author’s definition of the notion “culture” is presented. Major socio-cultural function of culture participating in
actualization of spiritual and social potential of mankind is identified. General and particular transformation vectors for modern culture are considered
The article deals with the role of national consciousness in the establishment of cultural selfidentity. The description of the above-mentioned concepts is based on structural and dynamic aspects, which as a whole give rise to the complex scientific
attitude towards the determination of sources and factors of the mutual influence of national and cultural issues in self-identification
The article is devoted to the theoretical coverage of
the actual system of modern humanitarian knowledge
of design concepts and advertising discourse. Design
theory and the concept of advertising discourse are
considered in relation to the area of advertising
communications, in terms of design technology. The
article also gives definitions of the concepts of
"design", "advertising discourse." It is concluded that
the application of the theory of design and advertising
discourse mastering concepts help to understand the
mechanism of transmission of cultural meanings
through its own figurative and graphic design tools
The article examines the dichotomy of the images оf Alien/Another. Having considered the main points in understanding of this phenomenon, the author analyses the phenomenon of Alien/Another on the example of the images of superheroes/supervillains, identifies the dominant features in the images and proves the dichotomous relationship between them by using mathematical and statistical methods. On the basis of the study the author proposes the use of old mathematical methods in the new field of activity, in the specific case when working with an array of data, including artistic and cultural imagery
What connection is more stable: Balmont and Nietzsche or Balmont and Dostoevsky? Finding some similarities of childhood motives in the works of Balmont and Dostoevsky, the author of the article shows that Balmont glorifies the childhood of the child of God, perceiving him as " the first word ", etymon of human life and personality, deprived of any subjective description appearing in the primordial, - paradisial - content and spontaneity. In this "guarding genius" of Dostoevsky became a support for a prominent poet whose faith gave amazingly generous harvest in 20-s, when reference to Dostoevsky became permanent
The article is devoted to utopian projects of Dm.
Merezhkovsky «The Third Kingdom» and I. Ilyin
«The Russian Idea». The methodological basis of the
study is a phenomenological concept of «life-world».
The utopia considered in the present paper as a
phenomenon of sociocultural reality, including the
characteristic features of the civilization on the basis of
which it is formed. Projects directed to the synthesis of
religion and culture through spiritual rebirth of man.
The specificity of utopias is revealed – spirituality and
metaphysics, which allowed to define them as
sociocultural projects
A study of the Russian costume and household
items was carried out. It is proved that folk art of
embroidery has deep artistic and craft traditions
and historical roots and is a special socio-cultural
type of folk culture. The ornaments were one of the
characteristic features of Russian clothing, its
technical techniques of embroidery, specific
ornamental motifs and colors, which determine its
originality, being, as it were, a passport of culture,
its historical path, intercultural and interethnic ties.
It is determined that decorative decoration with
embroidery of costume complexes, related to
archaism, is the value of Russian folk culture at
historical stages as universal values. The nature
and quantity of embroidery, even the semantic
meaning of ornamental patterns, depended on the
expediency, characteristic of folk clothes, on
reasons of economy, age and local differences, and
various customs in accordance with which clothes
were used. Images of ancient Slavic mythology
came into folk embroidery and lived there for
centuries not by chance. They decorated clothes,
towels, and ghosts, which had important ritual
significance during folk festivals and traditional
rituals. The people faithfully observed the laws of
fathers and grandfathers, along with them, from
generation to generation, images of ancient
mythology also came. The implication of the
research is that the history of every country entirely
depends on the artifacts which bear global
information about the epoch they were created
We consider the particular manifestations of the movies in the Little Russian novels and works of St. Petersburg period of N.V. Gogol. Visuality, editor’s taste and changing of scenes are a manifestation of the creative manner of Gogol throughout the creative life, but we will focus on only two periods of his work
The article analyses the transformation of the concept of female beauty in modern popular culture. It is established that under the influence of MM features of commercialization of female beauty, its representation as a certain product which is the subject of sale became dominant in a new image
The article is devoted to the actual problem of progressive and regressive tendencies of Russian education. Education is considered as a socio-cultural system of three levels. Discloses the concept of value of Russian education. The first level of the value of education is its state value. The second level of the value of education is called social values. The third level of the value of education is a personal value. Between the value of education and social values, there is a direct link. The term «higher education» in Russian culture has several meanings. In the first approach, higher education is the learning outcomes of the individual. This approach is called «formal». In the second approach, higher education is a process and the result of an educational and spiritual development of the individual. This approach is called the «cultural». The educational component of the education system is extremely important. However, in the modern Russian education the importance of the educational component is reduced. Such a trend could lead to a loss of traditional forms of culture. The current crisis was caused by the Russian education loss of moral values, traditions, ideas and norms in the educational system. Therefore, the modernization of the Russian education is necessary in view of the importance of his spiritual component