Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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339 kb

RESOURCE-SAVING AS A FACTOR OF INCREASING THE EFFICIENCY OF INDUSTRIAL FRUIT AND VINE GROWING

abstract 1121508081 issue 112 pp. 1123 – 1134 30.10.2015 ru 880
The interrelation of efficiency of reproduction with rational structure of the organization and resource capacity of productive and technological processes is established. The need in imbalances of elimination for the organization of reproduction processes is caused. The main directions of efficiency increase of industrial fruit growing and vine growing are developed: the rational structural organization of productive and technological processes, the application of resource-saving technologies of crops cultivation, the decrease in level of chemical and technogenic impacts on agric cenosises. The criterions characterizing effective results and optimal resource capacity of technologies of long-term cultures cultivation are defined. The characteristic of decrease ways of resource capacity on the basis of new constructional decisions in the forming agric cenosises is given: in the industrial fruit growing is application of the unsupported cultivation of fruit plants providing the differentiated application of a wide range of rootstocks of the SK series which without influence on heredity of the grafted variety, reduce the force of plant growth, provide a fast fruitage and high productivity, resistance to biotic and abiotic stressor; in the industrial vine growing is the application of the formations of new type reducing the costs for the making of support-trellis construction, on the carrying out of agric and technological time-limits that is reflected in product cost and profitability of production of branch production. The main directions of resource-saving are systemically presented, the assessment of their efficiency in the industrial vine growing by the principle of a golden rule of economy" is carried out
802 kb

STRATEGIC MANAGEMENT OF A TERRITORIAL DISTRIBUTED COMPLEX

abstract 1121508086 issue 112 pp. 1182 – 1199 30.10.2015 ru 893
The article is devoted to strategic management and implementation of the strategy. Management strategy is based on the management of strategic potential of the enterprise. The strategic potential of the company generates only those resources that can be changed because of strategic decisions. Analysis of the potential of the enterprise should cover almost all spheres of its activity: the enterprise management, production, marketing, finance, human resources. The article has designed a system of strategic management by the example of a construction company in the information management system territorially - distributed building complexes, thus improving the competitiveness of the organization, to provide timely and quality implementation of business plans
337 kb

THEORETICAL ASPECT OF INTERNATIONAL COMMODITY & LOGISTIC FLOW MANAGEMENT

abstract 1121508087 issue 112 pp. 1200 – 1209 30.10.2015 ru 980
The reasons for the transformation of logistics systems of international trading companies are becoming the processes of integration of national economies into the world economy now, which contribute to the expansion of trading companies at the expense of the foreign markets development. In this regard, especially updated become theoretical developments in the field of commodity flows on an international caliber. The article analyzes the interpretations of scholars of various economic scientists of the concept of "commodity flow" explores theoretical approaches for building goods distribution management at the level of international companies. Particular attention is paid to the risks assessment in the process of changing the output of trading companies at the international level. The role of the international net brokers is determining in the logistic system of goods distribution. The front most methods of risk management of major trade companies are highly investigating. The authors conclude that in entering the international markets trading companies are often unable to develop an effective risk management system due to lack of information, difficulty adapting to the new business environment. Many aspects of international goods distribution require further study with the aim of improving the efficiency of inventory management and logistics network trade flows of businesses
485 kb

DEVELOPMENT OF TRADE RELATIONS IN RUSSIA AND THE EU IN THE GEOPOLITICAL INSTABILITY

abstract 1121508090 issue 112 pp. 1232 – 1243 30.10.2015 ru 3447
Trade relations are one of the key areas of cooperation between Russia and the European Union countries. However, prospects of trade and economic cooperation development between the countries in conditions of geopolitical instability have been insufficiently studied, which explains the relevance of the research topic. In this work, there are analyzed changes in the structure of exports and imports of the Russian Federation and the EU within the period 2009-2014, revealed Russia's dependence on supplies of food and high-tech equipment, which are included in the sanctions list. There was substantiated the expediency of the accelerated modernization of domestic material base, active development of innovative environment and creation of conditions for enhancing public-private partnership in the investment sphere. Calculation of the economic and financial losses of the Russian Federation and the EU because of the sanctions regime and food embargo showed significant dependence of the economies of each other. The analysis of the development tendencies in trade relations between Russia and the EU has identified the main challenges in the development of foreign trade between countries: restriction of opportunities to attract foreign investment; curbing exports; devaluation of the national currency and increasing inflation. The main proposals that can strengthen trade relations between the EU and Russia are highlighted: the abolition of the bilateral restrictions; development of a new juridical framework; establishment within the Federal Assembly ad hoc committees on the regulation of relations with the EU in order to specify the main goals and objectives of the strategic partnership, creation of conditions for their implementation; speeding up the adjustment of the Russian legislation to international standards in the framework of Russia's membership in WTO
394 kb

THE DEVELOPMENT OF TOURISM INDUSTRY IN THE KRASNODAR REGION IN THE POST-OLYMPIC PERIOD

abstract 1121508091 issue 112 pp. 1244 – 1255 30.10.2015 ru 1465
The article is devoted to the contemporary development of the tourism industry in the Krasnodar region in the post-Olympic period. We have considered main directions of improving the attractiveness of tourism sector for foreign tourists. There were found the advantages of the touristrecreational base of the Krasnodar region, providing its tourist potential. Sanatorium, resort and tourist complex of the Krasnodar region line with the priorities of social-economic development of Russia and determines the special status of the region in the economy of the country. We have analyzed the dynamics of entry of foreign nationals for the purpose of tourism. There were identified the country with the highest tourist arrivals. We have studied the regulatory-legal framework, regulating tourist activity in the region and considered one of the ways of state regulation of the tourism industry by conducting classification of hotels and other accommodation facilities. The main economic effect from the introduction of a system of classification of hotels is to improve the quality of service, competitiveness and legalization of small accommodation facilities. It emphasizes the uniqueness of Sochi city as a key tourist destination for international tourism promotion not only in the region but also in the country. It presents an overview of the modern state and use of the sports of the Olympic Games, the infrastructure of Sochi, identified tools for promoting inbound tourism. Despite the positive results achieved in the development of the tourism industry in the Krasnodar region, it is necessary to solve a number of tasks to increase the attractiveness of tourism in the region. Thus, the priorities should include: creation of a competitive tourism product, leveling the seasonality factor and provide year-round operation of sports facilities and other infrastructure of Sochi in the postOlympic period
524 kb

CHOICE OF THE OPTIMUM METHOD OF THE INVESTMENT PROJECT AS THE TOOL OF INCREASE OF FINANCIAL STABILITY OF KRASNODARGAZSTROY COMPANY

abstract 1121508092 issue 112 pp. 1256 – 1274 30.10.2015 ru 886
In connection with that the degree of the responsibility for acceptance of the investment decision within the limits of this or that direction is various and when there is a speech about replacement of available capacities, the decision can be accepted quickly enough and without serious consequences because the manual of the organization clearly imagines, in what volume and with what characteristics new basic means are necessary. But the problem becomes complicated, if it is a question of the investments connected with expansion of industrial activity. The article has a research character, expressed that in it introduction and realization of investment projects from a position of the financial analysis is considered. The financial condition of Krasnodargazstroy company with the purpose of revealing of reserves for financial maintenance of realization of the offered investment project expanding a field of activity of the organization is analyzed. Analogues of counters of gas of industrial purpose based on the characteristics of already made prototypes of the organizations of gas branch of other regions of our country have been offered. Variants of realization of the investment project in view of the discounted monetary stream and without it are revealed. The estimation of the investment project by both variants with a choice of more optimum is presented and economic feasibility of its introduction is proved
320 kb

CONCEPTUAL DETERMINANTS OF FINANCIAL TOOLKIT OF INVESTMENTS

abstract 1121508093 issue 112 pp. 1275 – 1290 30.10.2015 ru 887
In the article, we have carried out an analysis of theoretical and conceptual positions of financial tools of investment. During the research, the concept of “investment analysis” has been specified and ordering of classifications of financial tools has been performed. The article has a research character, because it suggests the basic approaches to estimation of the cost of financial investments and the models of estimation of the cost of financial tools of investment. One of the major factors defining appeal of the market for investors and efficiency of its functioning is the tools that were designed for fulfilling equitable interests of participants and allowing them to carry out the functions effectively. The analysis of a modern condition of the financial market of Russia is lead and it was revealed, that the part of transactions with the Russian actions is carried out at foreign stock exchanges for already more than decade. There of problems and directions on effective development of the national financial market are allocated. The potential of the market of financial tools in Russia is not opened yet completely and gives prospect for development of methods and ways of complex influence on its factors causing. In this connection the separate attention is deserved with the offered necessary conditions of its successful development
264 kb

INNOVATIVE TECHNOLOGIES IN MARKETING MANAGEMENT OF ENTERPRISE STRUCTURES

abstract 1121508095 issue 112 pp. 1303 – 1315 30.10.2015 ru 949
In the article it is proved that prompt entry of Russia into the market caused a set of practical and theoretical problems in various spheres of public life of the country. The Russian economy endures the period of deep system transformations that allows defining it as the economy of transitional type characterized at the microlevel by transformation of economic subjects, conditions and the directions of their activity, formation of essentially new control system of enterprise structures, the system of marketing becomes one of which rod elements. The innovative approaches to segmentation of the markets and positioning of goods which are based on reconstruction of market space by means of application of a complex of the unique decisions considering features of functioning of the company, specifics of the market, and also specific social and economic conditions of conducting economic activity are investigated. The main directions of search of unoccupied market niches are revealed, the comparative characteristic of two essentially excellent strategy of activity of the company – is carried out when conducting competitive fight and at refusal of this fight as a result of formation of market zones, free from the competition. The technique of formation of market zones, free from the competition is offered. Use of technologies of innovative marketing allows to reduce the risks interfaced to development of innovations as these technologies give the chance objectively to estimate a potential demand to reveal a target market segment and to answer a question of expediency of continuation of development or their inefficiency for enterprise structures
411 kb

BEST PRACTICES FOR SMALL BUSINESS IN RURAL AREAS

abstract 1121508096 issue 112 pp. 1316 – 1326 30.10.2015 ru 870
The level and nature of the development of small agro-business in the modern Russian economy differs substantially depending on regional specifics. In this context, analysis and compilation of best practices is the development of farming will not only allow revealing the main factors of success, but will also give an opportunity both by farmers and the state authorities to effectively develop this sector. Russian experience in the development of small agro-business has not been well understood; in this context, the analysis of the practice of farming has both theoretical and practical interest. In the article, we present the analysis of management practices of small agricultural enterprises in the regions of Russia. Various forms of marketing of farm products, including the use of agro-franchise and with the use of IT-technologies have been shown
449 kb

THE STATE POLICY OF OF CLUSTER FORMS IN ORGANIZATION OF INTERACTION IN AGRARIAN FORMATION

abstract 1121508099 issue 112 pp. 1349 – 1365 30.10.2015 ru 1013
The optimization issues of governance and the development of agriculture sector are particularly relevant in times of financial sanctions, implementation of the strategy of import substitution. Integration is the one of these mechanisms. In the article, we have discussed in detail the historical aspect of the appearance agroindustrial integration in Russia. The authors highlighted the negative aspects constraining the development of integration processes in the industry. The agro-industrial complex is considered as a set of regional and microcomplexes. The article identified three main areas of the industry. Its balance is able to provide dynamic and sustainable development of agriculture. Dynamics of the share of industry in the formation of the key indicators of the Russian economy are presented. It demonstrates the need to solve issues of increasing the efficiency of all agrarian formations. The authors proposed industrial and economic way out of the current crisis on the results of the research. The Government support of agriculture is the main instrument of agrarian policy, especially in times of economic crisis. The authors proposed a cluster approach to economic development as a priority. It allows reaching high competitiveness and stability of economic systems of cluster. In the article the advantages of creating clusters in the regional economic system are presented. We have summed up the implementation of the previously developed innovative, systemic management model
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