Scientific Journal of KubSAU

This report presents the dynamics, factors and trends in the industry of juices and juice products in the Southern Federal District, Russia. Producing companies in juice industry and juice production, located in Southern Federal District are characterized. The status of the participating organizations of the exhibition "PRODEXPO-2015" is investigated. Processes of strategic management of competitiveness of factories for bottling juice are studied. The problems of organizing the strategic management of competitiveness of the organizations at the micro and macro level are identified. Activities of the “Russian Union of Juice Producers" are analyzed. Also we present guides about development of management of competitiveness of manufacturers of juices and juice products in Southern Federal District, adapted to the present economic reality in the structural component of the food industry in the region. They include: expansion of the authority of the Russian Union of Juice Producers (RUJP); organization of a national competition for producers of juice products in Russian Federation (designed position, its mechanism and the symbol Award); realization of a continuous modernization of the product line, which is reduced to a systematic assortment management

The article presents the analysis of theoretical and empirical results of the study of ethno-psychological peculiarities of representatives of the two ethnic groups. The results were given for comparative analysis and the semantic value sphere of personality, peculiarities of structuring experience. The research is more applied in nature and allows to optimize the structure of personnel motivation and optimal balance of formal and informal elements of the activity in interaction with employees from a practical point of view. In the study we have used data obtained on the respondents residing in the territory of the Krasnodar region and the Republic of Adyghea