Scientific Journal of KubSAU

The article provides and justifies the most preferred principle of innovative activity in agro-industrial complex - the development of multilevel model based on marketing concept of spheres and its approaches to managing innovation. The concept aims to create a competitive scientific and technical production, demand in the market through active marketing of the scientific-technical and innovation industry

The article deals with an actual problem of modern development of the higher education – how to increase an efficiency of academies and employers during the experts’ training competition. It is reported about the investigations’ results where the employers’ satisfaction of the level of Krasnodar graduates’ training was considered. From the employers’ point of view the most important quality criteria of specialists’ preparation are revealed. It is analyzed the correlation of expectations and perceptions of formation the revealed quality’s criteria of graduates’ training by employers. One of the most important causes of expectation discrepancy of employers and results of higher school activity is chosen. It deals with the interrelation between graduate’s competence and competences which must be formed during the training. The consequence discrepancy of the main competences on one of the training’s directions of bachelors and a number of the disciplines’ hours forming these competences is revealed. It is offered to intensify academies interaction and employers concerning creation a model of important and competent specialist. Quantitative shortcomings of graduates’ jurisdiction are marked. It is recommended to make a method of educative evaluation to express minimal, sufficient and advanced level of graduate’s competence. Estimation instrument is the fund of evaluative facilities of estimated means of disciplines. Elements as a part of the fund are determined for objective measurement of competences formation together with employers