Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Miroshnichenko Marina Aleksandrovna

Scholastic degree

—

Academic rank

—

Honorary rank

—

Organization, job position

Kuban State University
   

Web site url

—

Email

marina_kgu@mail.ru


Articles count: 24

136 kb

TRENDS OF MODERN INFORMATION TECHNOLOGIES AND APPROACHES TO ENGINEERING

abstract 1141510084 issue 114 pp. 1109 – 1118 30.12.2015 ru 739
The article analyzes trends of the modern information technologies and approaches to engineering. Information technologies are effective in all areas and fields of activity; they provide steady growth rates, increasing competitiveness of the organizations
175 kb

THE INTERNET AS THE EFFECTIVE FEEDBACK CHANNEL WITH THE CLIENT IN THE AGRO-INDUSTRIAL SECTOR OF ECONOMY

abstract 1261702043 issue 126 pp. 609 – 619 28.02.2017 ru 363
The article deals with trends of development of the banking sector in agro-industrial sector of economy. It is confirmed that the Internet is a source of information not only about the client, but also information about bank, about problem points of its growth. It is important that the bank was able to hear the client, to change and to be responsible for the mistakes. Important elements of feedback are considered. The analysis of distribution of appeals on channels of receipt is carried out. Important principles of work with client on the Internet are determined: openness and simplicity in work with client; speed of reaction to publications; lack of tough speech scripts; universality of specialists; individual approach; innovation; management of flows of feedbacks; promotion. The discount is provided for a feedback of any tonality, it is gratitude to the customer for the time which he doesn't regret for writing of feedback about the company. The department of client service will be able to react to complaints of any tonality and to work with client appeals of arriving from any sources such as phone calls in call center, written complaints, and responses from the website of the company because client feedback through Internet resources as a source of customer information and work of bank is important
124 kb

THE CONCEPT OF DEVELOPMENT OF INTERDEPARTMENTAL INTERACTION IN THE TERRITORY OF KRASNODAR KRAI ON THE BASIS OF ELECTRONIC DOCUMENT FLOW

abstract 1041410035 issue 104 pp. 493 – 502 30.12.2014 ru 1264
In the article we present a concept of the introduction of information and communication technologies into the system of public administration on the territory of the Krasnodar region. The concept is one of the major factors providing the most optimum performance and realization of the priority tasks aimed at the development of interdepartmental interaction on the basis of electronic document flow on the territory of the Krasnodar region
347 kb

STUDYING THE PROCESS OF "DIGITALIZATION" OF THE BANKING SECTOR WITHIN THE FRAMEWORK OF THE ECOSYSTEM OF THE DIGITAL ECONOMY IN RUSSIA

abstract 1331709034 issue 133 pp. 434 – 447 30.11.2017 ru 2598
The article defines the main principles of formation of the digital economy of Russia, giving opportunities for the Russian market, allowing more flexibly and effectively integrate with global markets. We have given the expected effects of the formation of the digital economy. We have presented tendencies of global information integration, enable us to significantly expand the Russian it market and the market of financial technologies. The influence of the ecosystem of the digital economy for the modernization of the banking sector. Today one of the major players in financial markets of the Russian Federation of Sberbank of Russia shows the largest percentage of innovation. Thanks to the use of artificial intelligence in making decisions during the first half of 2017 Sberbank of Russia earned 371 million, higher than last year by 38%. In the future Sberbank plans to fully move into the digital space and create a new banking platform. The study highlighted opportunities offered by the ecosystem of the digital economy: the globalization of the world economic space; the blurring of the boundaries between the economies of developed countries; a significant proportion of global investment in research projects and technology start-UPS dedicated to artificial intelligence, robotics, big data technology; a high percentage of use of new information technologies and cloud computing in the economy. And also, the possibility of using digitalization for the whole new level of human development
143 kb

STRATEGY OF GROWTH FOR THE CRISIS MARKETS ON THE BASIS OF CONTROLLING OF INNOVATION

abstract 1101506047 issue 110 pp. 717 – 728 30.06.2015 ru 1031
The article is devoted to the problem of "How to grow in crisis conditions". In the article it is reasoned that without innovative development of economy progressive functioning of the companies is impossible, the country won't be able to compete with other states on the international commodity market and services. On the basis of controlling of innovation there are conditions created for long-term prospects of the company and expectations of all the stakeholders. Public crisis is generated by conditions and contradictions inherent in it. Their understanding and judgment, creative permission are the key prerequisite of transformation of the companies seeking the way "to fit" into new reality
141 kb

RELEVANCE OF APPLICATION OF BENCHMARKING IN RUSSIAN COMPANIES

abstract 1131509017 issue 113 pp. 208 – 218 30.11.2015 ru 903
The article is devoted to the modern instrument of increase of overall performance of the enterprise – to benchmarking. Benchmarking is the process of comparison of the activity with leaders in the market which allows to understand the place among competitors, to study and apply the best practical recommendations of other companies, to improve operational performance of own enterprise and to keep competitiveness
122 kb

REALIZATION OF THE EXTERRITORIALITY IN THE TERRITORY OF THE KRASNODAR REGION

abstract 1041410028 issue 104 pp. 414 – 421 30.12.2014 ru 1253
In the article we have shown a process of the improvement of quality of the provided state and municipal services, a way of increasing availability of the state and municipal services to citizens by realization of an exterritoriality principle, that is rendering services to applicants irrespective of a place of their registration or the location of real estate objects
222 kb

PROVIDING WITH INFORMATION, KNOWLEDGE AND COMPETENT PERSONNEL - THE MAIN FACTORS OF SUCCESS OF A MODERN ORGANIZATION

abstract 1301706072 issue 130 pp. 982 – 992 30.06.2017 ru 257
The main factors of success of the modern organization, which are defined in this article - information, knowledge, competent personnel. The signs of classification of information streams in the organization are selected. It is proved that information which is available in turnover of the organization is important for effective activity of the organization, realization of its purposes and tasks. Administrative process is impossible without reliable and objective information, as information is a basis of the solution of all administrative tasks. Requirements to administrative information are defined. The main interrelations of use of knowledge in the organization on the foundation of basic competences are established. Work with innovations in a personnel management system is described. The role of personnel in creation of the competitive organization is investigated. Innovative platforms are determined by an effective way of increase in activity of personnel. The innovative control system of personnel from the point of view of introduction of innovations in activity of personnel is a main purpose of such system. The innovative system promotes providing the organizations by personnel, which constantly generate the ideas for the benefit of firm, effective use of their intellectual capital, professional and social development of personnel for the benefit of workers, the organizations and societies. The effective combination of useful information, innovative knowledge and competent, innovative personnel in the organization will allow it to raise the level in the market, to increase the competitiveness and to increase the income
128 kb

PROTECTION OF INNOVATIVE PROCESSES AGAINST THREAT OF EMERGENCE OF RISKS

abstract 1131509122 issue 113 pp. 1730 – 1739 30.11.2015 ru 735
This article is devoted to protection of innovative processes against threat of emergence of risks. Innovative processes need to be realized in the conditions of high confidentiality, safety of industrial samples, new technology, and documentation. Conditions of risks of various physical nature, reliability of work of the scientific and production stuff are defined
133 kb

MANAGEMENT SYSTEM OF THE ORGANIZATION ON BASIS OF FOCUS-ON- STRATEGY CONCEPT

abstract 0611007001 issue 61 pp. 1 – 13 24.09.2010 ru 2426
In this article the management system of the organization on the basis of the organization focused on strategy concept is considered, and the model of realization of the given concept is offered
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