Name
Miroshnichenko Marina Aleksandrovna
Scholastic degree
—
Academic rank
—
Honorary rank
—
Organization, job position
Kuban State University
Web site url
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Articles count: 24
The main factors of success of the modern
organization, which are defined in this article -
information, knowledge, competent personnel. The
signs of classification of information streams in the
organization are selected. It is proved that
information which is available in turnover of the
organization is important for effective activity of the
organization, realization of its purposes and tasks.
Administrative process is impossible without reliable
and objective information, as information is a basis of
the solution of all administrative tasks. Requirements
to administrative information are defined. The main
interrelations of use of knowledge in the organization
on the foundation of basic competences are
established. Work with innovations in a personnel
management system is described. The role of
personnel in creation of the competitive organization
is investigated. Innovative platforms are determined
by an effective way of increase in activity of
personnel. The innovative control system of
personnel from the point of view of introduction of
innovations in activity of personnel is a main purpose
of such system. The innovative system promotes
providing the organizations by personnel, which
constantly generate the ideas for the benefit of firm,
effective use of their intellectual capital, professional
and social development of personnel for the benefit
of workers, the organizations and societies. The
effective combination of useful information,
innovative knowledge and competent, innovative
personnel in the organization will allow it to raise the
level in the market, to increase the competitiveness
and to increase the income
The article is devoted to the problems of using nonmaterial,
intellectual resources including knowledge
and experience of application of intellectual products,
innovative capacities of the countries. It is proved
that intellectual property is a powerful financial
instrument. Forms of protection of scientific and
technical achievements are analyzed. The main
approaches to activization of protection of
intellectual property in innovative activity are
considered. This provides minimization of risks in the
knowledge-intensive technological productions
containing a trade secret
The article deals with trends of development of the
banking sector in agro-industrial sector of economy.
It is confirmed that the Internet is a source of
information not only about the client, but also
information about bank, about problem points of its
growth. It is important that the bank was able to hear
the client, to change and to be responsible for the
mistakes. Important elements of feedback are
considered. The analysis of distribution of appeals on
channels of receipt is carried out. Important
principles of work with client on the Internet are
determined: openness and simplicity in work with
client; speed of reaction to publications; lack of tough
speech scripts; universality of specialists; individual
approach; innovation; management of flows of
feedbacks; promotion. The discount is provided for a
feedback of any tonality, it is gratitude to the
customer for the time which he doesn't regret for
writing of feedback about the company.
The department of client service will be able to react
to complaints of any tonality and to work with client
appeals of arriving from any sources such as phone
calls in call center, written complaints, and responses
from the website of the company because client
feedback through Internet resources as a source of
customer information and work of bank is important
In the article, we show the need of improvement of
quality of the public and municipal services and level
of satisfaction of the population. It is proved that
development of electronic public and municipal
services is an important component of increase in
effectiveness of control, development of economy
and the social sphere and formation of digital
economy. Development of the social sphere, the
system of public administration, interaction of
citizens and the state is possible only using
information and communication technologies. It is
probed: development of technologies of electronic
interaction of citizens, organizations, public
authorities and local government; application in
public authorities of Russia of the new technologies
providing improvement of quality of public
administration; enhancement of mechanisms of
electronic democracy. There is a need of lowering of
duplicating of expenditures on development of
electronic public services and portals. Formation of
information space taking into account needs of
citizens and society for obtaining qualitative and
authentic data, use of infrastructure of the electronic
government will change idea of rendering the public
and municipal services for citizens and will give the
following opportunities: one access point to federal
and regional services; convenient search and
addressing directories; a private office with complete
history of operations, addresses and correspondences;
legally significant notification messages from the
state; interactive informers on penalties and debts; the
modern interface with a complete support of mobile
use; the help and support for consultation in
extraordinary situations; independent control of
services and content
Tendencies of development of a cloud computing in
business are considered in the article, percentage
indicators of development of cloud computing are
presented. Advantages of introduction of cloud
computing in a business area are listed. It's
a fact that cloud computing has theoretically
unlimited scale of existence of data, simplicity of
operation and financial availability of cloud services,
reduction of IT costs. For heads of the companies it is
the prospect of reduction of paper document flow and
a possibility of distant work with data arrays. The
statistics of volume of the Russian market of cloud
services is present. The forecast of development of
the world market of a cloud computing is made.
Advantages of implementation of cloud computing in
the sphere of business are listed; the main of them:
decrease of costs of IT departments, the expensive
equipment and the software. Any agrarian and
industrial company will be able significantly to
reduce not only financial expenses, but also it will be
able competently to redistribute human resources for
more effective work thanks to a cloud computing.
Realization of a cloud program service in 1C is
especially demanded in the Russian market in the
sphere of business of agrarian and industrial complex
because of the financial profitability and acceptable
technical characteristics. Cloud services significantly
help business functioning, simplifying work with
documentation and communication with the external
environment. Examples of application of a cloud
computing on medium and small business are
presented in the article
This article is devoted to problems of interaction of
divisions of large corporation, features of automation
of business processes. The example of the developed
algorithm of loading of the document is given. The
article shows the operation of introduction of
software of automation in processing of documents of
business process. The developed software carries out
four main processes: verification of data; correction
in the file of technical mistakes; loading of the file in
a portal and the notification of responsible experts
department of marketing communications. This
software solution supports function of unloading of
the reports reflecting all perfect actions of employees
with the document. This allows head managers to
possess always actual information, and understand at
what stage of start of the advertizing company the
document is. Automation of business processes will
provide high-quality performance of process at an
optimum level
The article proposes a solution of the problem of
increasing the efficiency of social management of
authorities. The unique project in the Russian
Federation - creation of the government information
system with the database about orphan children and
their needs is considered. The information system
consists of storage, data processing and
implementation of function of the operator of
movement of waiting list for receiving housing.
Step-by-step actions for formation of municipal
specialized amount of housing are defined. The
innovative model of implementation of the program
for provision of housing for orphan children, children
without parental support, and persons from their
number is developed. The independent choice of this
category of citizens, the place and type of the housing
is the base of this model. Implementation of this
innovative concept provides openness and
transparency of the government services, allows
reducing expenses of municipal, regional and federal
budgets. The presented model of realization of
actions of the organization of social service of the
population allows fully satisfying needs of the
population for certain quality social services. The
innovative model is effective and it allows to reduce
costs of implementation of the project and to satisfy
needs of this category of citizens. Importance of
information modernization of work of authorities is
considered on the example of the government
information system
The concept of the bank of the future is offered in
this article and ways of overcoming risks in bank are
considered. Criteria for evaluation of activity of bank
of the future are marked out. The conceptual model
of the bank of the future is directed to a prediction of
client's wish and the timely offer to him necessary
configured for him services, which will promote
increase of client’s loyalty. Risk card is created for
the bank of the future; it contains groups of
management tools by credit risks and groups of
management tools by credit risks for the loan
portfolio. It's a fact that for overcoming risks in bank
it is required to construct effective system risk –
management, which contains the independent
element - control over accomplishment of planned
activities, the analysis and assessment of results of
the chosen risk decision. Management of business
reputation through risk control become one of the
important element of functioning of bank, being not
only a basis of increase in reputation in the opinion of
partners, contractors and clients, but also a basis of
improvement of financial and economic indicators. It
is necessary for efficiency of functioning of banks in
Russia: financing of the innovative information
technologies, which are applied in banks;
employment of qualified personnel and
corresponding equipment; application of the latest
scientific advances, which are included in process of
creating of banking technologies; interest of
personnel in a result of the work
The article is devoted to carrying out problems to
commercial banks of the analysis of external
environment of the functioning. Results of this
analysis must be taken into account in case of
determination of a circle of concerned parties, their
requirements and expectations in a scope of the
quality management system. Also, when forming a
network of the processes providing goal achievement
of the organization when forming competitiveness
and strategic development. In the article the purposes
of commercial bank are analyzed, the influencing
factors and conditions of interaction of bank with
concerned parties are determined. The assessment of
a provision of commercial bank in external
environment is given and scopes of quality
management system are established
The article deals with tendencies of development of
the Russian market of telecommunication services.
Measure calculation of the monopoly power of the
organization and concentration in the industry market
is carried out. The factors of influence on creation of
system of controlling in Rostelecom allowing to
provide conditions for long-term prospects of the
organization and expectations of all concerned parties
are determined. Implementation of system of
controlling in the organization is offered