Scientific Journal of KubSAU

The article defines the main principles of formation of the digital economy of Russia, giving opportunities for the Russian market, allowing more flexibly and effectively integrate with global markets. We have given the expected effects of the formation of the digital economy. We have presented tendencies of global information integration, enable us to significantly expand the Russian it market and the market of financial technologies. The influence of the ecosystem of the digital economy for the modernization of the banking sector. Today one of the major players in financial markets of the Russian Federation of Sberbank of Russia shows the largest percentage of innovation. Thanks to the use of artificial intelligence in making decisions during the first half of 2017 Sberbank of Russia earned 371 million, higher than last year by 38%. In the future Sberbank plans to fully move into the digital space and create a new banking platform. The study highlighted opportunities offered by the ecosystem of the digital economy: the globalization of the world economic space; the blurring of the boundaries between the economies of developed countries; a significant proportion of global investment in research projects and technology start-UPS dedicated to artificial intelligence, robotics, big data technology; a high percentage of use of new information technologies and cloud computing in the economy. And also, the possibility of using digitalization for the whole new level of human development

In this article the management system of the organization on the basis of the organization focused on strategy concept is considered, and the model of realization of the given concept is offered

The article defines the feature of marketing activity focused on the future, in which the two sides are interested: producers and consumers. Five concepts of a resolution of conflict of interests of the company and clients are established. The essence and the content of marketing in corporation are considered, the plan of organization of the trade - marketing events in corporation is offered. On the basis of market research it is recommended to conduct local events with mechanisms aimed at final customer in the point of sale, on increasing the presence of the products of key customers in the point of sale in various formats: additional space sales, bandling or a gift for a purchase, discount or flyer

The analysis and possibilities of use of the balanced scorecard for successful realization of corporate strategy are considered in this article. The most important results of research of integration of the quality management system in information system of the enterprise with use of the balanced scorecard are discussed

In the article we present a concept of the introduction of information and communication technologies into the system of public administration on the territory of the Krasnodar region. The concept is one of the major factors providing the most optimum performance and realization of the priority tasks aimed at the development of interdepartmental interaction on the basis of electronic document flow on the territory of the Krasnodar region

In the article we have shown a process of the improvement of quality of the provided state and municipal services, a way of increasing availability of the state and municipal services to citizens by realization of an exterritoriality principle, that is rendering services to applicants irrespective of a place of their registration or the location of real estate objects

The article is devoted to the problem of "How to grow in crisis conditions". In the article it is reasoned that without innovative development of economy progressive functioning of the companies is impossible, the country won't be able to compete with other states on the international commodity market and services. On the basis of controlling of innovation there are conditions created for long-term prospects of the company and expectations of all the stakeholders. Public crisis is generated by conditions and contradictions inherent in it. Their understanding and judgment, creative permission are the key prerequisite of transformation of the companies seeking the way "to fit" into new reality

In the article methodological and practical basics of development and deployment of controlling in logistic systems are covered. The main objectives and instruments of controlling of logistics in activities of the organization are opened. The example of use of controlling in logistic systems is given. The main task of controlling in logistic systems consists in realization of an operating control behind profitability and the best passing of processes of warehousing and transportation material and transfers of non-material resources of the organization

The article is devoted to the modern instrument of increase of overall performance of the enterprise – to benchmarking. Benchmarking is the process of comparison of the activity with leaders in the market which allows to understand the place among competitors, to study and apply the best practical recommendations of other companies, to improve operational performance of own enterprise and to keep competitiveness

Justification of the need and the prospects of using controlling in the mechanism of management of a versatile medical center is an actual problem now. The concept of the introduction of controlling, as organizational and methodical complex of support of modernization and management in the field of health care is considered. The analysis of the essence, the tasks and the functions of controlling of medical institution, advantage and possibility of application of controlling in the treatment-and-prophylactic establishment (TAPE) in system of administration is given. Controlling is capable to have an impact on adoption of administrative decisions at the different levels. Applications in a management system of LPT of controlling will allow carrying out the following kinds of activity: to study the parameters of administration and to define the quality of the purpose of medical activity and indicators estimating their result; to define the activity in specialty; to develop information support of the administration; to coordinate the process of planning at the level of intermedical and interdisciplinary interaction; to predict the work of LPU; to develop the structure of the accounting of activity which is rather detailed with the definition of the expenses of the work of LPU; to have an opportunity to estimate the work of LPU at the municipal level and at the level of the subject of the Russian Federation; to develop the unified assessment of the ways and the indicators allowing to compare the results of the administration at all stages of medical activity; to use offers on the basis of the analysis and the assessment of planned and registration data on medical activity and to be guided by them when making administrative decisions at various levels of management