Scientific Journal of KubSAU

The article describes the structure, the algorithm and the example of using of an automated subsystem for advertising campaign budget planning. This subsystem enables automated distribution of funds allocated for the advertising budget, by types and items of promotional activities, taking into account the effectiveness of a particular kind of advertising, as well as the seasonal changes on individual expenses items. The article substantiates the relevance and the need for the development and testing of the subsystem described by the example of "Kairos" Ltd

The article presents the architecture of decision support system for the adequacy of the level of lending to small agricultural companies, which implements in its functionality the complex of models: the optimization of selling price of products, the efficiency mark for using of credit funds of single-product and multi-product companies by determined and fuzzy methods, assessment of the system stability of the enterprise. The system has the ability to work remotely using cloud computing, in which computing resources provided by the Internet users in the form of "online service". The article substantiates the need for the development of decision support systems for the adequacy of the level of lending to small agricultural enterprises. We have compiled requirements for the development of an appropriate system and identified a set of models to be implemented in the DSS , described the relationship between them and the technique of working with them. We have also defined names of the input and output data at various stages of working with the DSS as well as the generalized algorithm of the system. Based on the above, the article proposes and describes the architecture of decision support system. It is concluded, that the DSS is an interactive automated system that uses a model of decision-making, providing users with efficient access to data and provides them with a variety of opportunities to display information

In the article the results of research of efficiency of three types of bread producing production associa-tions of consumers' co-operative society with vertic-al integration and models of optimization of their entrance parameters are resulted

The performance indicators of a trading company in physical and monetary terms is significantly affected by the types and volumes of purchased and sold products, and which she purchased suppliers and the consumers sold. However, the solution to the problem of choosing the rational range of products faces considerable cost of computational and human resources, and lack of baseline data, and in real dimensions this problem has no solution. The paper proposes such a solution is very economical in costs of different types of resources based on the application of information theory, cognitive and control theory

In this article, in accordance with the methodology of the Automated system-cognitive analysis (ASCanalysis), we examine the implementation of the 3rd ASC-analysis: synthesis and verification of forecasting models of development of diversified agro-industrial corporations. In this step, we have synthesis and verification of 3 statistical and 7 system-cognitive models: ABS – matrix of the absolute frequencies, PRC1 and PRC2 – matrix of the conditional and unconditional distributions, INF1 and INF2 private criterion: the amount of knowledge based on A. Kharkevich, INF3 – private criterion: the Chi-square test: difference between the actual and the theoretically expected absolute frequencies INF4 and INF5 – private criterion: ROI - Return On Investment, INF6 and INF7 – private criterion: the difference between conditional and unconditional probability (coefficient of relationship). The reliability of the created models was assessed in accordance with the proposed metric is similar to the known F-test, but does not involve the performance of normal distribution, linearity of the object modeling, the independence and additivity acting factors. The accuracy of the obtained models was high enough to resolve the subsequent problems of identification, forecasting and decision making, as well as studies of the modeled object by studying its model, scheduled for consideration in future articles

In this article, in accordance with the methodology of the Automated system-cognitive analysis (ASCanalysis), we examine the implementation of the 1st and 2nd stages of ASC-analysis: cognitive structuring and formalization of the subject area. At the stage of cognitive structurization of subject area, researchers decide what to consider as the object of modeling, the factors affecting it and the results of their actions. In accordance with the results of the cognitive structurization, we prepare the initial database for the study (training sample or case-based reasoning). At the stage of formalization of the subject area, the base of the original data is being normalized, i.e., we develop classification and description: the scale and graduations and with their use the base of the source data is being encoded. The result is a database of events (eventological database) and the training sample. The stage of cognitive structuring and preparation of the source data is not formalized and the formalization of the subject area is fully automated and performed directly with the use of the universal cognitive analytical system named "Eidos", which is a software Toolkit for ASC-analysis. Stages of cognitive structurization and formalization of the subject area of ASC-analysis are the first steps of data conversion into information and into knowledge. Subsequent steps: the synthesis and verification of system-cognitive model, the decision of problems of identification, forecasting and decision making, as well as studies of the modeled object by studying its model will be considered in future articles

In this article, in accordance with the methodology of SC analysis, we consider particular implementation stages of the synthesis of the numerical model and its analysis. We have also presented the results of the determination of the different states of the processing complex function of various factors on these states and their classification, as well as semantic networks and cognitive class diagrams and factors. On the basis of the analysis we made specific findings and recommendations for decision making at the management level of the region. After execution of the stages of cognitive structuring and formalization of the subject area the further stages of automated SC analysis have been accomplished, the first of which is the phase of the input database of precedents. All these steps are performed directly using "Eidos" universal cognitive analytical system

In the article, we perform an analysis of socioeconomic activities of consumer cooperation of the Krasnodar region. The result was determined by actual range of problems of development of the existing system. One of the key sectors of activity of consumer cooperation is the bakery, where today there is an unstable situation. Interviewing the managers and employees of the Regional Union of Consumer Societies of Krasnodar, enterprises of the bakery of the system allowed us to determine that the main reason for this situation is a poorly developed strategy of development. To develop recommendations for strategic development of the baking industry of consumer cooperatives we have conducted a SWOTanalysis based on identifying strengths, weaknesses, opportunities and threats, assessment of potential opportunities and threats and structuring strengths and weaknesses. Quantitative evaluation of factors in the matrix of SWOT-analysis experts were conducted by involving practitioners and scientists in related fields. The processing of research results was carried out with the use of the instrumental medium called "extended SWOT matrix 1.0". As a result, the research has conclusions and gives recommendations for the use of the strengths of enterprises to overcome the possible threats, use the opportunities to strengthen weaknesses. The proposed creation of a single logistics system that will have a positive impact on the consolidation and expansion of assortment and the range of services provided, improve the product, change advertising technologies, build your brand, will allow us to enter new markets, increase production volumes of enterprises of bakery industries of system of consumer cooperation of the Krasnodar region

In the article, on the basis of the results of the study of cycles of use of grain, we proposed the streaming scheme of the integrated production system for the processing of wheat grain and also gave its detailed description

This article presents the results of research of stream-ing scheme of interaction between agricultural (AGC) and processing (PP) agricultural enterprises which were developed by the authors of the mathematical model for calculation of economic efficiency of AGC circuits and PP, as well as for the calculation of economic efficiency of the companies in case of their association