Scientific Journal of KubSAU

The results of theoretical analysis and application development of the marketing concept that underlies the market policy of the university, determining the direction and content of the education services, creating opportunities and conditions for self-learners and graduates are given. Special attention is paid to the marketing of education services and self-employment of graduates, focused on high technology and scientific capacity production, as potential innovators of Russian economy modernization, which is to acquire the features of new economy and knowledge economy. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment

There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education

Need of goals management by university on an indica-tor "employment" is proved. The problem definition is executed and ways of improvement of a control sys-tem by university and market policy are offered. Re-sults of the analysis of external impacts on an university as social and economic system, the maintenance of an exit of system, relationships of cause and effect of an exit and a system entrance are given

The results of the research of innovative self-employment functions realized in the labor market and in the economy are given, the choice algorithm of the effective process and structural variant of realization of private functions of innovative self employment are proposed. The article can be useful for economists and technical specialists dealing with the problem solution of self-employment

The results of the research of innovative self-employment functions realized in the labor market and in the economy are given, the choice algorithm of effective process and structural variant of realization of private functions of innovative self employment are proposed. The article can be useful for economists and technical specialists dealing with the problem solution of self-employment

Quoted results of development and realization on practice of tools and mechanism of supplement training system, retraining and extension course for qualified personnel of enterprises and organizations focused on innovation- economy. The article may be useful for economists and other professionals interested in the formation and development of company and staff competencies

The results of development and practical realization of tools and mechanism of supplement of training system, retraining and extension course for qualified personnel of enterprises and organizations, focused on innovation economy are listed. The article may be useful for economists and other professionals, interested in the formation and development of company and staff competencies

The approach to subsystem projecting of management and controlling of efficiency of enterprise and labor productivity, the mechanisms of managing and controlling tools realized under conditions of forming innovative economics is described. The article may be useful for economists, managers, specialists who are interested in management and controlling

The results of the state analysis and the capacity of the methodological research development, assessment and management of the employees’ effectiveness at the innovative process are given. There are offers including the adaptation of the methodological approaches to the new area of application and their common use at the employees’ effectiveness research. The new methodological approaches are presented to enlarge the research and management of the employees’ effectiveness capacity, so as to build new personnel management tools

The results of the state analysis and the capacity of the methodological research development, assessment and management of the employees’ effectiveness at the innovative process are given. There are offers including the adaptation of the methodological approaches to the new area of application and their common use at the employees’ effectiveness research. The new methodological approaches are presented to enlarge the research and management of the employees’ effectiveness capacity, so as to build new personnel management tools