Scientific Journal of KubSAU

The article presents the evaluation of availability of own basic food products to residents of Krasnodar city; priority of development of suburban agriculture is shown; list of strategic management instruments for development of suburban agriculture is given

The article reviews possibilities of application of information technologies to assess the risks. It also presents the results of a software module for the assessment of business risks

The article presents the experience in the implementation of competence-based approach in the preparation of Masters in Management in Kuban State Agrarian University

The article focuses on the proposals of improving the efficiency of economic security of the system of higher education in Russia

The article presents the analysis of theoretical and empirical results of the study of ethno-psychological peculiarities of representatives of the two ethnic groups. The results were given for comparative analysis and the semantic value sphere of personality, peculiarities of structuring experience. The research is more applied in nature and allows to optimize the structure of personnel motivation and optimal balance of formal and informal elements of the activity in interaction with employees from a practical point of view. In the study we have used data obtained on the respondents residing in the territory of the Krasnodar region and the Republic of Adyghea

The analysis of the development of the Russian market of means of plant protection was made. It was established that the companies-vendor of means of plant protection in Russia have a wide range of output products and extensive application areas. The leaders of the national market of products of plant protection among domestic and foreign manufacturers were identified. The condition of the production and the structure of the Russian market of rice in 2001-2013years were analyzed. The measures of government support provided for rice farmers by "program of state support of agricultural development and market’s regulation of agricultural products, raw materials and food for 2013-2020", were characterized. The analysis of the existing systems of protection of rice showed that the rice farmers have the potential of production to increase yields. Remedies for the seeds protection, controlling diseases (fungicides) and pests (insecticides) are used very rarely in the system of rice protection. A segmentation of the herbicide market in the Krasnodar region was made. The advantages of the new herbicide called "CITADEL 25" of the Singenta company, the world leader in the market of means of protection of plants, for increasing profitability of cultivation of rice were characterized. The reaction of clients to the price offer of the main herbicides for protection of rice was studied. By results of research the card of values of clients and their preferences was made. The experience of the “Singenta” company in use of the integrated marketing communications for change of values of producers of rice in the Russian Federation is given

The article presents and analyzes the assortment of "Bumfa Group" with the methods of ABC analysis, XYZ-analysis. It gives the description of the goods offered by the organization, its customers and its main competitors. The profile of competitive advantages and disadvantages is compiled. It presents the results of marketing research of consumers acquiring products offered by LLC "Bumfa Group" - the goods in terms of popularity, the factors influencing the decision to purchase, customers’ satisfaction in price, packaging and product quality, the results of customers’choice of new products to update the assortment, customers’ satisfaction in volume of incoming advertising information about the products of "Bumfa Group." The necessity to optimize the assortment of the organization is founded. To achieve this aim we developed a project to introduce new products in the range of goods - wet wipes for office equipment. The characteristics of the new product, the production plan and performance indicators of the project are supplied

This report presents the dynamics, factors and trends in the industry of juices and juice products in the Southern Federal District, Russia. Producing companies in juice industry and juice production, located in Southern Federal District are characterized. The status of the participating organizations of the exhibition "PRODEXPO-2015" is investigated. Processes of strategic management of competitiveness of factories for bottling juice are studied. The problems of organizing the strategic management of competitiveness of the organizations at the micro and macro level are identified. Activities of the “Russian Union of Juice Producers" are analyzed. Also we present guides about development of management of competitiveness of manufacturers of juices and juice products in Southern Federal District, adapted to the present economic reality in the structural component of the food industry in the region. They include: expansion of the authority of the Russian Union of Juice Producers (RUJP); organization of a national competition for producers of juice products in Russian Federation (designed position, its mechanism and the symbol Award); realization of a continuous modernization of the product line, which is reduced to a systematic assortment management

The article presents the results of the marketing research of consumers and consumer preferences that affect the formation of the market of poultry products in the Krasnodar region. We have shown a composition of market participants of poultry products: agricultural organizations, private households, small farms; trade and procurement enterprises and their associations, consumers' organizations; processing plants; enterprises and organizations of industrial infrastructure (production and technical, combined feed, transport, construction, and others); organization of the market infrastructure (credit, marketing audit, insurance, wholesale and retail, information and commercial centers, exchanges, wholesale markets, other forming distribution and logistics system). Using the results of market segmentation, companies can choose the strategy of marketing to different segments of the market (the choice between a differentiated approach to the segment and to the adaptation of products to each of them and one for global sales, taking into account the needs of all segments), or focus only on any particular segment. Segment structure of the market of poultry products is a division of the demand segment of the domestic market; at the same time, the sectors of the market dictate poultry enterprises how to prioritize areas of their activities. Competitive advantages of poultry organizations appear in the case of presenting customers high requirements for poultry products. We characterize the approaches to the choice for the producers on their own market niche

Volumes of funds on the activities of the program Development of the poultry in the Krasnodar Territory are presented for 2011-2013 and the years of its implementation; the evaluation criteria to achieve the targeted poultry industry program in the Krasnodar region. The results of production capacities in the livestock in the reporting period are considered. Investment projects in the sector of the Krasnodar Territory Poultry are analyzed and their prospects for the implementation and compliance with consumer preferences are assessed. State program of the Krasnodar Territory Development of agriculture and regulation of markets for agricultural products, raw materials and food (term implementation of the program 2016-2021) is described in the section on livestock subsector funding. The main issues of the agrarian and industrial complex development in the Krasnodar Region are considered. Target indicators for state program Development of agriculture and regulation of markets for agricultural products, raw materials and food are given. The need for state support of poultry subjects of agribusiness industry of the Krasnodar Territory activity in modern conditions to meet the basic needs of the population and guests of the Krasnodar Territory and the further formation and development of the market of poultry products in the region and pointed out