Scientific Journal of KubSAU

Economic and political conditions have a significant impact on the participants of Russian dairy market, which leads to a rise in the cost of attracting loans, a decrease in their investment activity as well as the efficiency of production and processing of milk. Special economic measures against a number of countries made it possible to relieve a niche in the domestic market by reducing the volume of imports of dairy products and should help in the building of its domestic production. The research results indicate the need to increase domestic production of milk and dairy products capable of equally competing with imports on quality and price with the support of the state. Our studies confirm the effectiveness of the implementation of investment project on organization of production of dairy products in Briukhovetsky district’s Ltd. "Harvest XXI Century". Through these measures, it will be possible to overcome the crisis in the shortest possible time and to ensure financial stability by boosting and expansion of existing production. As a result, the value of fixed assets of the enterprise will increase by 51 to 800 million. rub., the production facilities will be equipped with modern technological equipment, which has unique innovative features allowing to reduce the consumption of raw materials and automate the manufacturing process

Foreign investments are one of the integral parts in the structure of international capital flows. There are various forms of foreign capital. In the analysis of these forms general principles to the classification of investments that involve, and sometimes reglamentary, their separation on targets, deadlines, investments, forms of ownership of resources investment, risks and other characteristics can be used. Investment activity may be represented in the form of investments, regardless of their source of income and outflow in the country of investment, different forms to obtain economic benefits (profit) and the achievement of other macro - and micro - goals of the government. Analysis of the data of The Rosstat and Bank of Russia indicates that in the Russian Federation there is a significant decline in the inflow and outflow of foreign investment and the export of capital, as before, exceeds import, which characterizes the investment climate unfavorable to investment of foreign capital in the Russian economy. This phenomenon is due to the anti-Russian sanctions aimed at reducing Russia's influence in the international relationships and reduce its capacity. International investment cooperation does not meet potential opportunities. Therefore, it is necessary to not only search for new forms and methods of mutual investments but also search the creation of modern infrastructure investment complex in the field of foreign economic cooperation and strategic partnership. The attraction of foreign investments into the Russian economy requires significant organizational efforts from the Russian federal and regional authorities, and private companies, financial institutions. It should be aimed at reviving the economy and getting access to advanced technologies and methods of management; contribute to the effective production, integration into the world economic system

For the development of the agro-industrial complex, a real modernization of the economy is necessary, without which it is impossible to ensure the growth of labor productivity, the reduction of production resources and, as a consequence, the competitiveness and investment attractiveness of the industry. In the constituent entities of the Russian Federation, the main elements of the investment policy are the adoption of legislation, regulating the investment process; providing investors with various financial and non-financial benefits and incentives; creation of organizational structures for investment promotion; development and examination of investment projects through public sources of financing; provision of guarantees to banks for the allocated funds for them to implement investment projects, selected on a competitive basis; accumulation of public funds through the issuance of municipal loans. The investment policy in the system of the agroindustrial complex should be aimed at ensuring a harmonious and balanced development of all parts of the complex, modernization of production capacities, increasing the efficiency of its use. As a result, the potential for advanced development will be formed; an effective system of public administration, conditions and incentives for the development of human capital, competitiveness of goods and services will be developed. Attraction of direct investments in development of industrial infrastructure will allow activating investment activity in the territory of the Krasnodar region. Investors are enabled to expect to receive tax benefits, subsidies and other government support measures, which will improve the investment attractiveness of the region

The analysis of the state of grapes and wine production at the organizations of the Krasnodar region is carried out. It is revealed, in the long term, that high rates of development and growth of competitiveness of the wine-making organizations, especially in the conditions of economic sanctions, are predetermined by the level of investment activity. In competitive conditions, the most important factor in maximizing profits is investments allowing to overcome technical and technological backwardness, high resource cost, low labor productivity, and, as a result, weak competitiveness of products. On the example of CJSC “Primorskoye” in the Temryuksky District, the reserves for increasing the economic efficiency of grapes production are determined based on intensification of storage processes. The results of the evaluation of the effectiveness and risks of investment in the organization of grapes storage in a controlled atmosphere are presented, which will allow to increase the quality of the wine material and neutralize the effect of seasonality of sales. Premises with a total area of more than 400 sq.m with a controlled atmosphere will contribute to the preservation of production without significant losses up to 7 months. With an investments of 10,4 million rubles, direct production costs of maintenance of storages, energy consumption are reflected. Cost-benefit evaluation indicates the feasibility of investing in a project differing in average degree of risk. The main investment risks mitigation measures are presented

The article is an author's view on the problem of innovation and innovation environment applied to the oil industry of the country and its regions. The main task set by the authors during the study is the development of theoretical provisions for determining the priorities for the formation of an innovation environment in the Russian oil and gas sector and the development of methodological recommendations for the improvement of the innovation environment. For this purpose, the following tasks were accomplished: the essence of the innovation environment of the oil industry as an economic category was revealed and the priorities of its formation in the oil and gas complex of the region were justified; the methodological bases of the innovation environment analysis are substantiated and the priorities of its formation in the economy (structure, functions, indicators) are revealed; proposals to improve the innovation environment in the oil-producing region have been developed; methodical recommendations on the development of innovative processes in the industry have been formed. Concerns about fuel safety, environmental problems are growing in the society. Therefore, in this article, the authors propose their own approaches to the organization of interaction between the subjects of regional oil and gas markets, the external environment and municipal and state authorities on a science-based basis. The purpose of this concept is to create a local oil territorial production complex that will be dynamic, flexible, capable of rapid adaptation in changing conditions

The factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered

The ensuring of high rates of development and growth of competitiveness of tourism organizations in the long term, especially in the context of economic sanctions is predetermined by the level of investment activity. In a competitive environment, the most important factor of profit maximization is investing in business diversification. The object of our research was Sochi Seasons LLC, Sochi. The main activity of the organization is reservation services in the sphere of tourism, transport travels in the Kuban and Abkhazia and various excursion programs. The analysis shows that the unstable growth of profitability indicators of economic activity does not contribute to ensuring the competitiveness and investment attractiveness of the organization, it is a brake on investment processes. The results of SWOT-analysis in the organization testify to the difficulties of the firm's position in the market. In Sochi Seasons LLC, in order to increase the efficiency of investment activities are proposed: business diversification; improvement of commercial activities. The creation of a tourist cafe in the Krasnaya Polyana area along the route of tourist routes is a profitable business with great potential for development. Evaluation of economic efficiency indicates the feasibility of investing in a project that is characterized by an average degree of risk. The system of commercial, organizational and financial functions aimed at the most complete and rapid satisfaction of the demand of tourism services consumers should provide for: a comprehensive study of the state of the tourism market and the prospects for its development; perfection of forms, methods of realization of services; improvement of pricing policy; organization of advertising activities; forming of a strategic marketing plan

The objectives of the study were: studying of the theoretical aspects of marketing activities and their role in the organization's production and economic activities, carrying out of analysis of its financial and economic activities, substantiating of the directions for improving the marketing activities of the organization in order to improve its efficiency and sustainability. The object of our study is the agricultural enterprise of FSUE "Pravoberezhny" in Temryuk district. The main activity of the company is the cultivation of cereals and milk production. In general, having analyzed the relative indicators of financial stability of FSUE "Pravoberezhny", we can make a conclusion about financial independence of the enterprise. We have made a proposal to process the milk produced by the farm for baby food in order to increase its sales along with the revenue and profit of the farm. The calculation of the effectiveness indicators of the proposed activity illustrates its feasibility and high efficiency. The payback period amounts to 1 year and 1 month, the net present value of the project is more than 6.6 million rubles. The article provides an optimal and real distribution of the organization's budget for advertising. The opening of the marketing department at FSUE "Pravoberezhny" could lead to the increasing of the revenue of the enterprise and the calculations prove the feasibility of the project for its creation. The modernization of the logo of FSUE "Pravoberezhny" is suggested