Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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Name

Serbinovskiy Boris Yuryevich

Scholastic degree


Academic rank

professor

Honorary rank

Organization, job position

South Federal University
   

Web site url

Email

serbinovskiy@mail.ru


Articles count: 27

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142 kb

CONCEPTUAL PROVISIONS OF MAKING A NEW SYSTEM TRANSPORT AND ROAD COMPLEX MODEL

abstract 0551001014 issue 55 pp. 174 – 187 31.01.2010 ru 2714
The results of existing system models of Transport and Road Complex (TRC) are given and the necessity to overcome their incompleteness is substantiated making use of elements reflecting their social and economic origin as well as the influence of developing infrastructure of TRC, with many services provided and consumed in public and private sectors of economy. The article can be useful for economists and technical specialists tackling the problems of TRC development, its management, administration and road traffic safety
320 kb

CLARIFICATION OF THE CONCEPT OF “MARKETING ORGANIZATION” IN THE CONTEXT OF ADAPTIVE, FLEXIBLE PRO-DUCTION

abstract 0571003006 issue 57 pp. 52 – 95 30.03.2010 ru 2875
The results of the analysis of the conceptual framework of marketing and its impact on the flexibility of an enterprise are given. The article may be useful for marketers, economists, managers and other specialists which are engaged in resolving of problems of marketing and are engaged in the building of a flexible production
253 kb

STRATEGY OF INTELLECTUAL LEADERSHIP OF SUPERIOR EDUCATIONAL INSTITUTION AND ITS APPROBATION AT INGUSH STATE UNIVERSITY

abstract 0571003007 issue 57 pp. 96 – 122 30.03.2010 ru 2765
The results of projecting and realization of strategy of intellectual leadership at Ingush State University are given
95 kb

APPROACH TO THE SOLUTION OF RECOURSE ALLOCATION PROBLEM UNDER THE CONDITIONS OF NETWORK MANAGEMENT OF RESEARCH AND DEVELOPMENT IMPLEMENTATION

abstract 0581004017 issue 58 pp. 267 – 272 28.04.2010 ru 2281
The approach to the solution of resource allocation problem in the process of activity planning for research and development organization having sufficient scientific and design capacity is considered. This approach enables to solve complex resource allocation problem in the context of designing division of work and network team building and project implementation technology, using software intended for solution of traditional linear programming tasks. Database modeling technique with account of specific characteristics of this approach is described
132 kb

DEVELOPMENT OF MARKETING OF SUPERIOR EDUCATIONAL INSTITUTION, BUILDING OF IMAGE SYSTEM OF UNIVERSITY (PART 1).

abstract 0581004018 issue 58 pp. 273 – 285 28.04.2010 ru 2375
There given the results of researching, treatments and forming of image system of university; there described role and place of image service in marketing structure and management of superior educational institution and mechanism of image management of university
164 kb

DEVELOPMENT OF MARKETING OF SUPERIOR EDUCATIONAL INSTITUTION, BUILDING OF IMAGE SYSTEM OF UNIVERSITY (PART 2)

abstract 0601006020 issue 60 pp. 240 – 250 29.06.2010 ru 2509
There are the results of researching, treatments and forming of image system of university; there are described the role and the place of image service in marketing structure and management of superior educational institution and mechanism of image management of university
373 kb

MONITORING OF LABOUR PRODUCTIVITY AT AN ENTERPRISE AND IN THE VERTICAL INTEGRATION STRUCTURE (PART 1)

abstract 0601006021 issue 60 pp. 251 – 279 29.06.2010 ru 2269
The article gives the results of investigations and monitoring of labour productivity implemented at an enterprise and in the structure of its vertical integration. The article may be useful for economists and managers of enterprises, for technical specialists engaged in solving problems of labour productivity growth
278 kb

MONITORING OF LABOUR PRODUCTIVITY AT AN ENTERPRISE AND IN THE VERTICAL INTEGRATION STRUCTURE (part 2)

abstract 0601006022 issue 60 pp. 280 – 304 29.06.2010 ru 2026
The article gives the results of investigations and monitoring of labour productivity implemented at an enterprise and in the structure of its vertical integration. The article may be useful for economists and managers of enterprises, for technical specialists engaged in solving problems of labour productivity growth
136 kb

MARKETING COMMUNICATIONS: THEORETIC AND METHODOLOGICAL ASPECTS OF CHANGES OF A ROLE AND THE BUILDING OF A BRAND OF UNIVERSITY IN CONDITIONS OF FORMATION OF ECONOMY OF KNOWLEDGE

abstract 0611007010 issue 61 pp. 104 – 116 24.09.2010 ru 2054
There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education
230 kb

ABOUT CONTENT OF SUCH DEFINITIONS AS INNOVATIVE ECONOMY, NEW ECONOMY AND KNOWLEDGE ECONOMY

abstract 0611007011 issue 61 pp. 117 – 133 24.09.2010 ru 2719
The comparative analysis of the definitions the innovative economy, the new economy and the knowledge economy is given. The article might be useful for economists and other specialists, who are interested in questions of building the new types of economies, economic modelling and development of management
.