Scientific Journal of KubSAU

In the article we have considered and justified: the priority guidelines of dairy breeding development in an agrarian company based on technological processes modernization in branch, the work discipline raise and the merchandising improvement

For the development of the agro-industrial complex, a real modernization of the economy is necessary, without which it is impossible to ensure the growth of labor productivity, the reduction of production resources and, as a consequence, the competitiveness and investment attractiveness of the industry. In the constituent entities of the Russian Federation, the main elements of the investment policy are the adoption of legislation, regulating the investment process; providing investors with various financial and non-financial benefits and incentives; creation of organizational structures for investment promotion; development and examination of investment projects through public sources of financing; provision of guarantees to banks for the allocated funds for them to implement investment projects, selected on a competitive basis; accumulation of public funds through the issuance of municipal loans. The investment policy in the system of the agroindustrial complex should be aimed at ensuring a harmonious and balanced development of all parts of the complex, modernization of production capacities, increasing the efficiency of its use. As a result, the potential for advanced development will be formed; an effective system of public administration, conditions and incentives for the development of human capital, competitiveness of goods and services will be developed. Attraction of direct investments in development of industrial infrastructure will allow activating investment activity in the territory of the Krasnodar region. Investors are enabled to expect to receive tax benefits, subsidies and other government support measures, which will improve the investment attractiveness of the region

The article describes a method of optimizing the number of members of the sales staff in retail organizations, which enables a quantitative and qualitative analysis of the manpower of the enterprise, evaluate the effectiveness of the use of the sales staff and offer based on it the optimal number of employees in each structural unit

Import substitution - a process at the level of the national economy, which is provided at the release of the necessary domestic consumer goods manufacturers forces, leading activities in the country. At present, Russian farmers have an incentive to carry out a largescale import substitution because of the food embargo on the West European suppliers of agricultural products. An important problem that accompanies the processes of import substitution in Russia is the lack of qualified personnel in a number of industries, as a prerequisite for the growth of agricultural production in Russia is full staffing agriculture. The article has identified the causes of insufficient practical training of graduates of agricultural universities. The role of Kuban State Agrarian University in the personnel matters of the village. Grounded following directions of improvement of training: the formation of the federal and regional forecasts provide human resources for the future of the village; the creation of organizations and municipalities comfortable social environment for young professionals; promotion of public – private partnership for the training of personnel for rural areas; improving infrastructure to support the system of financing higher education institutions; protection of the region's interest in defending the rights of agrarian university on training for other sectors of the economy in rural areas, except for agricultural commodity production; empowerment of the target form of training specialists; allocation of resources (possibly in the form of grants) to prepare doctors to foreign training, access to foreign sources of scientific information, cooperation of universities to gain access to the Web of Science and Scopus' resources

The article proposes the method of determining the norm of reinvestment of net income in the fixed assets of a small business, which yields the highest value of the sum of its savings fund

Moral risk is presented as actions of economic agents to maximize their own utility at the expense of others due to inequality of information and differences of interests, manifested in changing the behavior of one of the parties to the contract. The moral risks in the banking activities are divided into two groups: the moral risks within the Bank; the moral risks posed by the external environment of the Bank. It is established that in the case of inappropriate opportunistic behavior of personnel who directly or indirectly violates the terms of the contract, the Bank often does not have monitoring capabilities. A list of typical methods of dealing with moral risk arising from the activities of the Bank was created. The article substantiates the role of Bureau of credit history (BCH) as the organization that performs the collection, processing, storage and dissemination of information on credit histories of individual citizens, such as information about the balance of debt or credit lines, events of default on the loan, history of payments, bankruptcy. A group was proposed for specific methods of dealing with moral risks - measures to neutralize the moral hazard related to the activities of the staff. One of the most problematic aspects associated with the moral risk of the Bank is their assessment. In fact, in modern conditions the banks are unable to assess the level of risk and threat resulting from the actions of moral risk and, respectively, the consequences of them

The principles and the methods of strategic planning were shown in the article. We have investigated the tools of strategic analysis, strategy development and enterprise strategic plan. In the implementation of the strategic planning process – the strategic development of the company – we use the analysis of internal and external environment: PEST–analysis, five forces model of Michael Porter, administrative examination, analysis of the “value chain” by M. Porter and system management analysis of Mc Kinsey CVP–analysis (Cost – Volume – Profit), SWOT–analysis. On the basis of the analysis of the company’s internal and external environment, as well as the SWOT–analysis, we have proposed a business strategy. Among all the methods of portfolio analysis in strategic planning, the authors identify three of the most famous ones: the method of the Boston Consulting Group (BCG); model of McKinsey; Model of ADL / LC (a concept of life cycle). We have also substantiated a comprehensive strategic plan, as well as its system implementation and management, because the previously developed strategy was a generalized idea of the direction of the organization. The research made by the authors was based on the use of the following groups of methods: target program; economic-mathematical methods (simulation of queuing systems, theory of production functions, dynamic modeling) and methods of network planning

The article is an author's view on the problem of innovation and innovation environment applied to the oil industry of the country and its regions. The main task set by the authors during the study is the development of theoretical provisions for determining the priorities for the formation of an innovation environment in the Russian oil and gas sector and the development of methodological recommendations for the improvement of the innovation environment. For this purpose, the following tasks were accomplished: the essence of the innovation environment of the oil industry as an economic category was revealed and the priorities of its formation in the oil and gas complex of the region were justified; the methodological bases of the innovation environment analysis are substantiated and the priorities of its formation in the economy (structure, functions, indicators) are revealed; proposals to improve the innovation environment in the oil-producing region have been developed; methodical recommendations on the development of innovative processes in the industry have been formed. Concerns about fuel safety, environmental problems are growing in the society. Therefore, in this article, the authors propose their own approaches to the organization of interaction between the subjects of regional oil and gas markets, the external environment and municipal and state authorities on a science-based basis. The purpose of this concept is to create a local oil territorial production complex that will be dynamic, flexible, capable of rapid adaptation in changing conditions

The expediency of the application of simulation modeling as an instrument of assessment of the production and financial risks of innovative projects in agricultural sector is proved in the article. Economic efficiency and risks of investments in introduction of innovative technologies of sunflowers preprocessing are analyzed

Economic and political conditions have a significant impact on the participants of Russian dairy market, which leads to a rise in the cost of attracting loans, a decrease in their investment activity as well as the efficiency of production and processing of milk. Special economic measures against a number of countries made it possible to relieve a niche in the domestic market by reducing the volume of imports of dairy products and should help in the building of its domestic production. The research results indicate the need to increase domestic production of milk and dairy products capable of equally competing with imports on quality and price with the support of the state. Our studies confirm the effectiveness of the implementation of investment project on organization of production of dairy products in Briukhovetsky district’s Ltd. "Harvest XXI Century". Through these measures, it will be possible to overcome the crisis in the shortest possible time and to ensure financial stability by boosting and expansion of existing production. As a result, the value of fixed assets of the enterprise will increase by 51 to 800 million. rub., the production facilities will be equipped with modern technological equipment, which has unique innovative features allowing to reduce the consumption of raw materials and automate the manufacturing process