Scientific Journal of KubSAU

The analysis of the state of grapes and wine production at the organizations of the Krasnodar region is carried out. It is revealed, in the long term, that high rates of development and growth of competitiveness of the wine-making organizations, especially in the conditions of economic sanctions, are predetermined by the level of investment activity. In competitive conditions, the most important factor in maximizing profits is investments allowing to overcome technical and technological backwardness, high resource cost, low labor productivity, and, as a result, weak competitiveness of products. On the example of CJSC “Primorskoye” in the Temryuksky District, the reserves for increasing the economic efficiency of grapes production are determined based on intensification of storage processes. The results of the evaluation of the effectiveness and risks of investment in the organization of grapes storage in a controlled atmosphere are presented, which will allow to increase the quality of the wine material and neutralize the effect of seasonality of sales. Premises with a total area of more than 400 sq.m with a controlled atmosphere will contribute to the preservation of production without significant losses up to 7 months. With an investments of 10,4 million rubles, direct production costs of maintenance of storages, energy consumption are reflected. Cost-benefit evaluation indicates the feasibility of investing in a project differing in average degree of risk. The main investment risks mitigation measures are presented

In the article it is proved that prompt entry of Russia into the market caused a set of practical and theoretical problems in various spheres of public life of the country. The Russian economy endures the period of deep system transformations that allows defining it as the economy of transitional type characterized at the microlevel by transformation of economic subjects, conditions and the directions of their activity, formation of essentially new control system of enterprise structures, the system of marketing becomes one of which rod elements. The innovative approaches to segmentation of the markets and positioning of goods which are based on reconstruction of market space by means of application of a complex of the unique decisions considering features of functioning of the company, specifics of the market, and also specific social and economic conditions of conducting economic activity are investigated. The main directions of search of unoccupied market niches are revealed, the comparative characteristic of two essentially excellent strategy of activity of the company – is carried out when conducting competitive fight and at refusal of this fight as a result of formation of market zones, free from the competition. The technique of formation of market zones, free from the competition is offered. Use of technologies of innovative marketing allows to reduce the risks interfaced to development of innovations as these technologies give the chance objectively to estimate a potential demand to reveal a target market segment and to answer a question of expediency of continuation of development or their inefficiency for enterprise structures

The article defines the role and the place of produc-tion and technological infrastructure in the agrifood market development factors; the economic analysis of the current state of production and technological infrastructure of the agrifood market in the Republic of Adygea

The state of milk production of companies in Russia and the Krasnodar region is analyzed. Reserves of increase of economic efficiency of the investigated industry on the basis of intensification of production and technological processes are revealed. Determinants of the promising directions of improving the milk production and processing with the use of resource-saving technologies in milk processing enterprises and agricultural farms in the region are assessed. Results of evaluation of the effectiveness and risk of investment are provided to the organization of vertically integrated complex, which is oriented to industrial on-farm processing of milk and production of compound feed for dairy cattle, allows to increase profitability due to use of the balanced food supply and also development of new technologies. The model of definition of economic effect and the required investments for technological equipment of milk processing units, which function as a part of the structure of the industry, depending on production volumes of dairy products is offered. Feasibility of the organization of farm industrial milk processing on the example of agricultural organizations of the Krasnodar region in the conditions of a competition in the regional agricultural food market and significant disparity of the prices is proved. Improving the interrelationship between the chain of "production – processing – realization" allows producers to react to external competition quickly and to create and implement strategic decisions for the best use of available resources

In the article, we have proved the control mechanism to implement the strategic plan for the development of retail trade. Designed to study the methodological approach to the rational allocation of effort managers, it can reduce the degree of conflict between them, and thus more effectively use their personal intellectual resources

The objectives of the study were: studying of the theoretical aspects of marketing activities and their role in the organization's production and economic activities, carrying out of analysis of its financial and economic activities, substantiating of the directions for improving the marketing activities of the organization in order to improve its efficiency and sustainability. The object of our study is the agricultural enterprise of FSUE "Pravoberezhny" in Temryuk district. The main activity of the company is the cultivation of cereals and milk production. In general, having analyzed the relative indicators of financial stability of FSUE "Pravoberezhny", we can make a conclusion about financial independence of the enterprise. We have made a proposal to process the milk produced by the farm for baby food in order to increase its sales along with the revenue and profit of the farm. The calculation of the effectiveness indicators of the proposed activity illustrates its feasibility and high efficiency. The payback period amounts to 1 year and 1 month, the net present value of the project is more than 6.6 million rubles. The article provides an optimal and real distribution of the organization's budget for advertising. The opening of the marketing department at FSUE "Pravoberezhny" could lead to the increasing of the revenue of the enterprise and the calculations prove the feasibility of the project for its creation. The modernization of the logo of FSUE "Pravoberezhny" is suggested

The article examines the historical experience of reform and regulation of agriculture in Russia (pre-socialist and socialist periods of development of the state)

Industrial region passport is a comprehensive information tool for forming the sustainable consistent conception about the industrial economic sector of administrative territorial unit for third-party users. This content is being formed by taking into account following elements: maximum completeness of the provided information, minimization of the facts distortion and empirical data; simplicity and clarity of the data provided in an accessible form with informative and illustrative material; classifier by potential users’ interests’ availability. In the article, exemplary structure of the industrial passport according to the developed requirements is proposed. In addition, the formation of a working group in the structure of economy sector government bodies is proposed; its tasks include organization and carrying out the relevant works. The article describes a proposed phased-gradualist procedure for creating the industrial passport of the area or district. The developed industrial passport can be used: in the investors attraction activities to the regions with an industrial orientation of the economy; within industrial exhibitions, convents and conferences conducting; as a tool for operational diagnosing a certain industrial potential; as a tool for information accumulating for comparative analysis of the industrial sector functioning in the territorial and temporal dimension; among with other complex tools for the area investment attractiveness increase; as a reasoning element for project platforms necessary for the cluster forms of industrial production organization

Forecasting the state of external and internal industry environment by assessing the impact of factors variety and analysis is the basis of the grain subcomplex purposeful development. It is necessary to take into account the integration of the industry into particular region environment, which requires additional consideration of natural factors in the forecast. Theoretical and methodological guidelines which define characteristics of the forecasting in the particular area, are designed to provide justification for that choice. Best results are obtained predicted values found by rapid and short-term models, as in a short period the trend rarely changes its direction and thus changes the value by several times. Forecasting methods can be divided into two major groups: intuitive and formal. As a dynamic system, the market (in particular the grain market) requires the usage of complex methods for forecasting time series of key market indicators. According to our opinion, the optimum method of forecasting the regional grain market conditions is based on the following principles: reliability, systematic analysis, taking into account factors that may have an impact in the long term; validity of the scientific justification i.e. obtaining a similar result when re-modeling of the experimental data; the adequacy of the results obtained after forecasting the experimental data; reliability and accuracy of the forecast assessment for its possible adjustments; cleariness of language, which should be understandable for the decision-makers; planned nature of the forecast

Volumes of funds on the activities of the program Development of the poultry in the Krasnodar Territory are presented for 2011-2013 and the years of its implementation; the evaluation criteria to achieve the targeted poultry industry program in the Krasnodar region. The results of production capacities in the livestock in the reporting period are considered. Investment projects in the sector of the Krasnodar Territory Poultry are analyzed and their prospects for the implementation and compliance with consumer preferences are assessed. State program of the Krasnodar Territory Development of agriculture and regulation of markets for agricultural products, raw materials and food (term implementation of the program 2016-2021) is described in the section on livestock subsector funding. The main issues of the agrarian and industrial complex development in the Krasnodar Region are considered. Target indicators for state program Development of agriculture and regulation of markets for agricultural products, raw materials and food are given. The need for state support of poultry subjects of agribusiness industry of the Krasnodar Territory activity in modern conditions to meet the basic needs of the population and guests of the Krasnodar Territory and the further formation and development of the market of poultry products in the region and pointed out